《Niche B》 - James - Meg Book Store

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『英文書』Niche B

書城自編碼： 2052521
分類：簡體書→原版英文書
作者： James
國際書號(ISBN)： 9780349123004
出版社： Little Brown
出版日期： 2012-08-01
版次： 1 印次： 1
頁數/字數： 250/
書度/開本： 32开釘裝：平装

售價：HK$ 229.5

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內容簡介：

There is a new rule in business: don''t aim for the middle
market - unless you''re cheaper than cheap, you''re going to fail.
Instead, find a Niche and reap the rewards. Woolworths suffered
from a lack of identity and found that low quality and low price
wasn''t enough; General Motors crashed as motorists failed to
distinguish between cars in their range. Yet HBO, Moleskine and
specialist media like The Economist have all concentrated on being
the best they can be - and customers have flocked to them as a
result. For sixty years, our cultural consumption has been
controlled by the giants of the mass market. But thanks to the
recession they have become weak and defensive, and are now in a
desperate fight for their lives. From this new cultural terrain the
niche has evolved to become the place where innovation flourishes
and sales take off. From the author of CYBURBIA comes a superb
examination of the growing proportion of economic, political and
cultural activity aimed not at the mainstream audience but at
tightly defined but globally scattered niches, bound together by
the power of the net.

關於作者：

James Harkin is the author of Cyburbia and writes regularly
for the Guardian and the Financial Times.

Introduction
Out of the Whale
Target Practice
The Mote
The Hawk
THe New Nesting Places
Birds of a Feather
Pigeon-holed
Cult-ivate
Further Reading
Acknowledgements
Index

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