Every day on the job, you face common challenges. And you need
來源：香港大書城megBookStore,http://www.megbook.com.hk immediate solutions to those challenges. The Pocket Mentor Series
can help. Each book in the series is packed with handy tools,
self-tests, and real-life examples to help you identify your
strengths and weaknesses and hone critical skills. Whether you''re
at your desk, in a meeting, or on the road, these portable, concise
guides enable you to tackle the daily demands of your work with
speed, savvy, and effectiveness.
The latest volume in the series: Executing Strategy
That strategy you''ve defined for your group is
brilliant--promising better market share, higher profits, or some
other impressive business result. But your strategy won''t deliver
the expected outcomes if you and your group don''t execute itthat
is, if you don''t put it into action by implementing the right
strategic initiatives.
This volume helps you master the challenging art of strategy
execution. You''ll learn how to:
-Craft action plans for the strategic initiatives required to
meet your goals
-Keep your action plans on course despite the inevitable setbacks
and surprises
-Cultivate employees'' sense of ownership and accountability for
your plans
-Create a group culture in which everyone views strategy as their
job
關於作者：
Harvard Business Press is the book-specific division of
Harvard Business School Publishing, owned by the Harvard Business
School, based in Boston, MA.
The Press publishes general interest books in addition to
business books. Its bestsellers Blue Ocean Strategy and The First
90 Days are widely read in management circles.
HBSP also publishes business cases which are widely known HBS
cases. These cases are used by business schools across the globe
for business education.
HB Press books are frequently reviewed and discussed in such
publications as the New York Times, The Economist, and the
Financial Times.
目錄：
Mentor''s Message: The Power of a Well-Executed Strategy xi
Executing Strategy: The Basics
The Role of Strategy
A big-picture view ofwhatstrategy is and why it''s important.
What is strategy?
Why is strategy important?
How is strategy formulated?
This book''s focus
A note about terminology
The Strategic Plan: Four Key Elements
Spotlight on crucial elements of a strategy plan.
Direction statement
Strategic objectives
Priority issues
Action plans
……
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