There was a time the 1980s and 1990s when it seemed easy for
來源：香港大書城megBookStore,http://www.megbook.com.hk executives to please Wall Street. That hasn''t been true for a
while. The stock market has become an unforgiving place, and
dealing with dissatisfied investors part of the daily job of CEOs,
CFOs and investor-relations executives. There are right ways and
many, many wrong ways to face an angry mob. Nobody knows them
better than Baruch Lev. He''s done the research. He''s analyzed the
data. And he has developed a set of authoritative, often surprising
instructions for dealing intelligently with Wall Street. This book
tells what to do when your company disappoints investors, gets
slammed by financial analysts, or finds itself mired in lawsuits
all of which have a negative effect not just on stock prices but on
employee recruitment who wants to work for a losing company?,
consumer behavior who wants to buy a major product of a failing
firm?, and supply chain development who wants to partner with a
troubled enterprise?. Stripped of cliches and emotional arguments,
and backed up by extensive research by Lev and other finance
scholars, the book amounts to an indispensable capital-markets
operating manual for executives. And its overarching message is an
inspiring and perhaps surprising one: Honesty turns out to good for
business.
關於作者：
Baruch Lev is the Philip Bardes Professor of Accounting and
Finance at New York University’s Stern School of Business and the
director of both the Vincent C. Ross Institute for Accounting
Research and the Project for Research on Intangibles. He is a
permanent visitor at école Nationale Des Ponts and Chaussées
Paris and City University Business School London.
目錄：
Acknowledgments
Introduction
Why Restoring Investors" Trust in
Managers Is Now Critical
1. It''s Not the End of the World
What to Do---and Not Do--when Faced with
Missing the Consensus Earnings Estimate
2. Do We Have a Story for You
How Soft Information Can Change Stock
Prices
3. To Manage or Not to Manage Earnings?
Why You Shouldn''t Even Think of
Manipulating Financial Information
4. Kill All the Lawyers?
How to Immunize Your Company from Class-Action
Lawsuits
5. Nothing in Excess
The Hazards of Under- and Overpriced
Shares, Particularly the Latter
6. Guiding the Misguided
Why It''s Beneficial to Assist Investors
With Forward-Looking Information
……
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