Drive bottom-line results with a powerful company culture
來源：香港大書城megBookStore,http://www.megbook.com.hk Companies with strong corporate cultures aren''t just good places to
work. Powerful corporate cultures have very real payoffs for
everyone involved: employees, shareholders, and stakeholders alike.
Culture Connection explains how you can outperform you peers by,
first, viewing culture as the organization''s most valuable asset,
then using it as a strategic competitive advantage to drive
results. Parker explains how values and behaviors play a key role
in making corporate cultures successful; describes how to create
the leadership required to build and maintain the right culture;
and offers best practices for measurement and alignment,
recruitment and retention, training and development, compensation
and benefits, and corporate social responsibility. Marty Parker is
the president, CEO, and founder of Waterstone Human Capital, an
executive search, professional recruitment, and human capital
consulting firm. Parker founded "Canada''s 10 Most Admired Corporate
Cultures" in 2004, a national program that recognizes Canadian
organizations for having a culture that has helped them enhance
performance and sustain a competitive advantage. Parker lives in
Toronto, Canada.
關於作者：
Marty Parkeris the founder, chairman, and CEO of the executive
search and cultural assessment fi rm Waterstone Human Capital. In
2005, he founded the annual program, "Canada''s 10 Most Admired
Corporate Cultures", which recognizes best-in-class organizations
for creating cultures that have helped them enhance performance and
sustain a competitive advantage. Parker also publishes a regular
newsletter called The Waterline: Highs and Lows in Leadership and
Corporate Culture, which can be found online at
www.waterstonehc.com.
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