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| 內容簡介： |
本书是国内首套按照《高等学校商务英语专业本科教学要求》（试行）编写的商务英语专业教材。教材以现代外语教育理念和教材设计理论为指导，结合商务英语语言和教学的特点，融合多年商务英语教学实践，由国内知名外语教学专家和长期从事商务英语教学的教授共同参与，联袂打造。
◆体现《教学要求》的培养目标，强调打好扎实的语言基本功，兼顾商务专业素质与人文素养的同步提升。编排和选材注重学生正确世界观和道德观的形成，注重思维能力、创新能力和跨文化交际能力的培养。
◆语言、文化与商务有机融合，注重商务英语技能和商务专业课程的合理衔接。学习任务设计丰富多样，有助于训练学生交际能力、自主学习能力和合作学习能力。
◆单元紧扣社会热点话题，难度合理递增，选文思想内涵深刻，可读性强，充分反映经济全球化时代的特点。
◆为教学提供多媒体资源，丰富的视频材料可增加语言学习的趣味性和输入的有效性，调动学生课堂参与的积极性；主干教程配套电子教案，方便实用，充分满足个性化教学需要。
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| 目錄：
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Chapter 1 Introduction to International Trade Practice
Section 1 Forms of International Business
Section 2 Managing, Risks of International Business Transactions
Section 3 Participants and Procedures of Import-Export Transactions
Chapter Summary
Chapter 2 Negotiating Business Contracts
Section 1 Preparation for Negotiations
Section 2 Structure and Sequence of Negotiations
Section 3 Structure and Contents of Sales Contracts
Chapter Summary
Chapter 3 Formation of International Sales Contracts （CISG）
Section 1 Structure and Contents of the CISG
Section 2 Application of the CISG
Section 3 Formation of International Sales Contracts
Section 4 Formality
Section 5 Electronic Commerce
Chapter Summary
Chapter 4 Trade Terms
Section 1 Trade Terms and the Sales Contract
Section 2 Incoterms 2000 Summary
Section 3 Export Costing and Quoting
Chapter Summary
Chapter 5 Quality, Quantity and Packing of Commodity
Section 1 Name of Commodity
Section 2 Quality of Commodity
Section 3 Quantity of Commodity
Section 4 Packing of Commodity
Chapter Summary
Chapter 6 International Payment
Section 1 Payment Options
Section 2 Bills of Exchange
Section 3 Documentary Collections
Section 4 Letters of Credit
Chapter Summary
Chapter 7 International Cargo Transportation
Section 1 Modes of Transport
Section 2 Freight Rates
Section 3 Shopping Documents
Section 4 Terms of Shipment
Chapter Summary
Chapter 8 Cargo Insurance
Section 1 Marine Insurance
Section 2 China Insurance Clauses
Section 3 Institute Caroo Clauses
Section 4 Insurance Clauses In a Contract of Sale
Chapter Summary
Chapter 9 Going through Customs
Section 1 Introduction to Trade Documents
Section 2 Declaring to the Customs
Section 3 Customs Duly and Payment
Section 4 Customs Valuation of Imports and Exports
Section 5 Classification of Goods
Section 6 EU Customs Declaration
Chapter Summary
Chapter 10 Documentation
Section 1 Introduction to Trade Documents
Section 2 Transaction Documents
Section 3 Transport Documents
Section 4 Export Documents
Section 5 Import Documents
Section 6 Banldn Documents
Section 7 Special Documents
Section 8 Electronic Documents
Chapter Summary
Chapter 11 International Commercial Dispute Resolution
Section 1 Disputes and Claims
Section 2 Alternative Dispute Resolution
Section 3 Litigation
Section 4 WTO Dispute Settlement Procedures
Chapter Summary
Chapter 12 Intellectual Property Rights
Section 1 Intellectual Property Rights
Section 2 The Agreement on Trade Related Aspects of Intellectual Property Rights
Chapter Summary
Appendices
1. Bibliography
2. Table of Cases
3. Table of Documents
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