chapter 1 管理学理论
text a: a brief introduction to history of management
theories
text b: functions of management
chapter 2 人力资源管理与组织行为
text a: sample human resources director job description
text b: top ten ways to retain your great employees
chapter 3 运营管理、供应链与物流管理
text a: operations management
text b: supply chains and logistics management
chapter 4 市场营销与电子商务
text a: marketing
text b: electronic commerce
chapter 5 公司理财
text a: statement of income and comparative statement of
income
text b: balance sheets and statements of cash flows
chapter 6 现代银行业实务
text a: bank loans
text b: investment banks'' dealing, broking and fee banking
chapter 7 证券投资
text a: approaches to securities analysis
text b: leading analyses of a firm''s stock price
chapter 8 国际贸易
text a: some non-tariff barriers in international trade
text b: application for and issuing of a standby letter of
credit
chapter 9 跨国公司的对外直接投资
text a: main types of foreign direct investment
text b: recent fdi trends: implications for investment
policy
chapter 10 项目管理
text a: project life cycle and management processes
text b: contractual options in the construction industry
chapter 11 商务信函
text a: letters of complaint, claim and adjustment
text b: collection letters serials
chapter 12 高级国际商务合同
text a: a contract for incorporation of a dumper-making sino-us
joint venturefirst half
text b: a contract for incorporation of a dumper-making sino-us
joint venturesecond half
chapter 13 精心制作你的求职信和简历
text a: how to elaborate your cover letter
text b: how to elaborate your resumeor cv
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