When Little Golden Books launched in 1942 at 25 cents each, they
changed publishing history. For the first time, children''s books
were high quality and low-priced. They were available to almost all
children, not just a privileged few. Little Golden Books were
designed to be sturdy a new concept, delightfully illustrated,
and to be sold not only in bookstores, but department stores and
other chains another new concept.
Little Golden Books were an instant success story, even though WWII
was on and paper shortages loomed. Five months after the launch,
1.5 million copies had been printed, and LGBs were in their third
printing.
Since then, over two billion Little Golden Books have reached the
hands of children all over the world. Who hasn''t heard of The Poky
Little Puppy, star of the best-selling Little Golden Book of all?
It has sold well over 15 million copies worldwide, in many
different languages. Tootle the Train, The Saggy Baggy Elephant,
The Shy Little Kitten, The Little Red Caboose, The Tawny Scrawny
Lion, and Scuffy the Tugboat soon followed, to become household
names.
Little Golden Books have mirrored children''s popular culture over
the years, having featured Lassie, Raggedy Ann, Uncle Wiggily, Roy
Rogers and Dale Evans, Howdy Doody, Annie Oakley, Captain Kangaroo,
Bozo the Clown, Gene Autrey, The Lone Ranger, Smokey Bear, Disney,
Warner Brothers, Hanna Barbera, Sesame Street, Pokemon, and Between
the Lions characters, Mister Rogers, Barney, Frosty the Snowman,
Rudolph the Red-Nosed Reindeer, Underdog, Peter Cottontail, Barbie,
and others. Dr. Ruth Westheimer has just penned a story about
grandparents starring herself.
Many famous writers and illustrators created Little Golden Books,
notably Margaret Wise Brown, author of GOODNIGHT MOON Harper. Her
LGBs were often illustrated by Garth Williams, most famous for his
illustrations for CHARLOTTE''S WEB, STUART LITTLE, and the "Little
House" series. Richard Scarry began his career at Golden Books and
did most of his most famous books here, from Little Golden Books to
his beloved oversized books CARS AND TRUCKS AND THINGS THAT GO, and
RICHARD SCARRY''S BEST WORD BOOK EVER! Eloise Wilkin, famous for her
stunning paintings of cherubic children, illustrated dozens of
LGBs. Caldecott medalists James Marshall, Tibor Gergely, Leonard
Weisgard, Alice and Martin Provensen, and Trina Schart Hyman have
illustrated Little Golden Books.
Today, Little Golden Books are an icon. The Smithsonian Institution
includes Little Golden Books and artwork in its Division of
Cultural History.
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