Chapter 1 Communication： An Intercultural Pepective
Ⅰ.Basics of Human Communication
1.Needs and Purposes for Communication
2.Definition of Communication
3.The Scope and Classification of Communication
4.The Process of Communication
Ⅱ.Business Communication
1.Defining Business Communication
2.Internal and External Communication
3.Formal and Informal Communication
4.The Role of Communication in Business
Ⅲ.Intercultural Communication
1.Defining the Terms
2.Intercultural Communication as a Phenomenon
3.Intercultural Communication as a Discipline
IV.Learning Intercultural Business Communication
1.The Importance of Learning IBC
2.The Complexity in Learning IBC
3.Intercultural Communication Competence
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Chapter 2 Undetanding Cultures and Their Values
Ⅰ.The Nature of Culture
1.Definitio of Culture
2.Characteristics of Culture
Ⅱ.The Basics of Cultural Values
1.Definition of Value
2.Priorities of Cultural Values
Ⅲ.Undetanding Cultural Patter
1.Kluckholn and Strodtbeck''s Value Orientatio
2.Hofstede-Bond''s Value Dimeio
3.The GLOBE Study
4.Hall''s High-and Low-Context Orientation
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Chapter 3 Comprehending Verbal Communication
Ⅰ.The Basics of Language
1.Language Variatio
2.Moving Between Languages
3.The Relatiohip Between Language and Culture
Ⅱ.Meanings of Words
1.Denotational Meanings and Connotational Meanings
2.Comparing Chinese and English Word Meanings
Ⅲ.Speech Acts and Politeness Across Cultures
1.Pragmatic Rules and Politeness
2.Comparing Chinese and English Speech Acts
IV.Discoue Pattern Across Cultures
1.Cultural Thought Patter （CTPs）
2.Comparing Chinese and English Discoue Patter
V.Verbal Styles
1.Characteristics of Verbal Styles
2.Comparing Chinese and English Verbal Styles
V.Verbal Styles
1.Characteristics of Verbal Styles
2.Comparing Chinese and English Verbal Styles
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Chapter 4 Perceiving Nonverbal Communication
Ⅰ.The Basics of Nonverbal Communication
1.Defining Nonverbal Communication
2.Comparing Verbal and Nonverbal Communication
3.Functio of Nonverbal Communication
Ⅱ.Cultural Impact on Nonverbal Communication
1.Body Movement
2.Eye Contact
3.Touch
4.Smell
5.Paralanguage
6.Spatial Language
7.Temporal Language
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Chapter 5 Intercultural Business Writing
Ⅰ.The Importance of Writing in Intercultural Business
Communication
1.Be Aware of the Importance of Writing in Business
2.Be Aware of the Cultural Differences in the Conventio
of Business Writing
Ⅱ.Cultural Coideration in Planning Business Messages
1.Defining Purpose
2.Analyzing Intercultural Audiences
3.Selecting a Channel and Medium
Ⅲ.Cultural Coideration in Organizing Business Messages
1.Organizing Routine, Good-news, and Goodwill Messages
2.Organizing Bad-news Messages
3.Organizing Peuasive Messages
4.Organizing Reports
5.Organizing Employment Messages
IV.Cultural CoideraSon in Format and Layout of Business Lette
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Chapter 6 Intercultural Business Etiquette and Protocol
Ⅰ.The Importance of Appropriate Etiquette and Protocol
Ⅱ.Defining Business Etiquette and Protocol
Ⅲ.Cultural Differences in Business Etiquette and Protocol
1.Initial Business Relatiohips
2.Social Entertainment
3.Gift-giving Etiquette
4.Business Dress
5.Business Scheduling
6.The Use of Humor
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Chapter 7 Intercultural Business Negotiation
Ⅰ.Defining Intercultural Negotiation
1.Negotiation
2.Intercultural Negotiation
3.Negotiation Phases
Ⅱ.Intercultural Negotiation Variables
1.Facto Influencing International Business Negotiation
2.Analysis of Intercultural Negotiation Variables
Ⅲ.Intercultural Negotiation Models and Styles
1.Intercultural Negotiation Models
2.Intercultural Negotiation Styles
IV.Intercultural Negotiation Strategies and Guidelines
1.Strategies
2.Guidelines
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Chapter 8 Intercultural Marketing Communication
Ⅰ.A Cultural Approach to International Marketing
Ⅱ.Cultural Influence on Selected Aspects of Marketing
and Advertising
1.Language
2.Sig and Symbols
3.Rituals and Religio
Ⅲ.Global Marketing and Advertising
1.Controveial Issues of Global Marketing
2.Think Globally and Act Locally
3.The Global Coumer
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Chapter 9 Intercultural Issues in MNXS
Ⅰ.Law and Ethics in IBC
1.The Nature of Legal Environment of International Business
2.Ethical Dilemmas in IBC
Ⅱ.Major Legal and Ethical Issues in IBC
1.Protection of Intellectual Property
2.Labor-management Relatio and Employment 1
3.The Issue of Bribery and Corruption
Ⅲ.Building Ethical Competence in IBC
1.Moral Philosophies or Relevance to Business Ethics
2.Incorporating Ethics into International Business Decisio
3.A Univeal Set of Ethics
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Chapter 10 Intercultural Issues in MNCs
Ⅰ.Organizational Culture
1.Definition of Organizational Culture
2.The Function of Organizational Culture
3.Differences Between Organizational and National Cultures
4.Types of Organizational Culture
5.Culture Synergy in MNCs
Ⅱ.International Human Resource Management IHRM
1.Motivation Across Culture
2.Leadehip Across Cultures
3.Selection of International Assignments
Ⅲ.Training in International Management
1.Types of Training Programs
2.Training Program Content
3.Four-step Approach to Intercultural Communication Training
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Keys to Exercises
Bibliography
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