This is the beginner''s guide to low-risk entrepreneurship. You
want to start your own business, but ''risk'' isn''t your middle name.
You''re not alone. Many successful entrepreneurs are averse to risk
- but they have learned the tricks to working around it. And now
you can too, with School for Startups. This practical guide shows
you how to build a business the smart way - without risking major
assets such as your house, savings account, or health insurance.
You''ll learn how to increase your chance of success by: funding
your venture without investors; entering international markets;
taking full advantage of tools on the Web; marketing your product
or service for little or no cost; deploying a third party to
package and ship products; and, taking control of an existing
business or franchise. The authors present hundreds of the best
ideas for new businesses, along with case studies proving the
effectiveness of their approach. Also included with the book is a
code you can use to register for The Entrepreneur School, where you
can access exclusive webinars and supplementary material.
關於作者：
Jim Beach is a serial entrepreneur, director of education at The
Entrepreneur School, and founder of International Entrepreneurship
www.internationalentrepreneurship.com. Chris Hanks is an
entrepreneur and lecturer at the University of Georgia, where he
teaches entrepreneurship at the Terry College of Business. David
Beasley worked for twenty-five years as a reporter and editor for
the Atlanta Journal Constitution. His stories have appeared in many
publications, including the New York Times, Bloomberg News, and
GlobalAtlanta.com.
目錄：
Introduction: Building a Business, Building a Life
1 Anyone Can Do It
2 The Myths of Entrepreneurship
3 Where to Find Your Great Idea
4 Bootstrapping Your Business
5 The Power of International Trade
6 The lntemet: An Entrepren~r''s Powerful Global Tool
7 The "Wow" Factor
8 Marketin9 Your Product
9 Reduce Risk by Reducin9 Inventory
10 Hiring Employees
11 Buying a Business and Franchising
12 Knowing What Your Business ls Worth
13 When Can 1 Quit My Day Job?
Conclusion: Determination ls Everything
Appendix: Low-Risk Businesses You Can Start Today
lndex
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