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『簡體書』新编英汉双语国际贸易实务

書城自編碼: 1968787
分類:簡體書→大陸圖書→管理市場/營銷
作者: 刘坤
國際書號(ISBN): 9787512408609
出版社: 北京航空航天大学出版社
出版日期: 2012-09-01
版次: 1 印次: 1
頁數/字數: 250/644000
書度/開本: 16开 釘裝: 平装

售價:HK$ 85.6

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《定价权》
編輯推薦:
刘坤主编的《新编英汉双语国际贸易实务》以一大学生在外贸公司完成一笔CIF出口业务作为全书贯穿式案例,遵循外贸业务的一般流程,设计了贸易前准备、合同磋商与订立、合同履行、业务善后4个项目,项目下设23个任务。各任务中先对任务进行描述与分析,然后对为完成此任务所需相关知识进行阐述,其中穿插案例分析、往来信函、单证制作、技能训练等内容,使读者身临其境地感受实际外贸业务操作,最后是任务实施与实施后的心得,以提高学生实践应用技能。课后精心设计了知识巩固训练并附上答案,方便读者自测与教师教学。
內容簡介:
刘坤主编的《新编英汉双语国际贸易实务》是广东省教育科研“十一五”规划课题“高职经贸类课程双语教学设计的理论与实践研究”(批准号:2010tjk288)成果之一。本书是为培养我国涉外经济部门所需的既能熟练掌握外贸专业知识,又能熟练运用专业英语从事进出口业务的应用型人才而专门编写的双语教材。
本教材遵循国际贸易业务的一般程序,以一位大学生毕业后在一外贸公司从事一笔CIF外贸业务作为贯穿式项目,详细阐述了贸易前准备、合同磋商和订立、出口合同履行、出口业务善后业务的相关知识与操作。根据业务流程设计了4个项目和23个任务,任务下包括任务描述与分析、知识支撑、任务实施与心得等部分,并穿插了案例分析、关键术语、技能训练、单证样本等内容,使学生身临其境地感受实际进出口业务中面对的各种复杂情况以及单据处理技巧,从而达到提高学生实践应用技能的目的。开篇前均列明任务目标(知识要点和技能要点),课后精心设计了知识巩固训练。
《新编英汉双语国际贸易实务》既是一本专业的贸易教材,也是一本外贸英语的语言教材,可作为经贸、商务英语专业本科生,尤其是独立学院、高职高专相关专业教材和参考书。
目錄
Situation 1 Business Preparation
Task 1 Acquaint Yourself with International Trading Policies
1.1 Task Description and Analysis
1.2 Basic Knowledge
1.2.1 International Trade
1.2.2 International Trade Policies
1.2.3 International Organizations
1.3 Task Implementation and Experience
1.4 Basic Knowledge Training
Task 2 Getting Organized Internally for Import and Export
2.1 Task Description and Analysis
2.2 Basic Knowledge
2.2.1 Getting Organized Internally for Import
2.2.2 Getting Organized Internally for Export
2.3 Task Implementation and Experience
Task 3 Select Suitable Trade Mode to Explore Export Market
3.1 Task Description and Analysis
3.2 Basic Knowledge
3.2.1 Various Trade Modes in International Trade
3.2.2 Exploring the Global Market
3.3 Task Implementation and Experience
3.4 Basic Knowledge Training
Situation 2 Contract Negotiation and its Conclusion
Task 4 Stipulate the Name and Quality Clause of the Contract
4.1 Task Description and Analysis
4.2 Basic Knowledge
4.2.1 Name of Commodity
4.2.2 Quality of Commodity
4.2.3 Composing Name and Quality Clauses
4.3 Task Implementation and Experience
4.4 Basic Knowledge Training
Task 5 Stipulate the Packing Clause of Contract
5.1 Task Description and Analysis
5.2 Basic Knowledge
5.2.1 Kinds of Packing
5.2.2 Transport Packing and its Marks
5.2.3 Sales Packing(销售包装)
5.2.4 Composing Packing Clause
5.3 Task Implementation and Experience
5.4 Basic Knowledge Training
Task 6 Stipulate the Quantity Clause of the Contract
6.1 Task Description and Analysis
6.2 Basic Knowledge
6.2.1 Systems of Measurement(度量衡体系)
6.2.2 Methods for Calculating Quantity by Weight
6.2.3 Stating Quantity Clause
6.3 Task Implementation and Experience
6.4 Basic Knowledge Training
Task 7 Stipulate the Inspection Clause of the Contract
7.1 Task Description and Analysis
7.2 Basic Knowledge
7.2.1 General Introduction of Commodity Inspection
7.2.2 Composing Commodity Inspection Clause
7.3 Task Implementation and Experience
7.4 Basic Knowledge Training
Task 8 Stipulate the Claim Clause of the Contract
8.1 Task Description and Analysis
8.2 Basic Knowledge
8.2.1 Force Majeure and Arbitration
8.2.2 Composing Claim Clauses
8.3 Task Implementation and Experience
8.4 Basic Knowledge Training
Task 9 Stipulate the Payment Clause of the Contract
9.1 Task Description and Analysis
9.2 Basic Knowledge
9.2.1 Payment Instruments
9.2.2 Payment Methods
9.2.3 Stipulate Payment Terms under Different Payment Methods
9.3 Task Implementation and Experience
9.4 Basic Knowledge Training
Task 10 Select the Trade Terms of the Contract
10.1 Task Description and Analysis
10.2 Basic Knowledge
10.2.1 Incoterm 2000
10.2.2 Incoterms 2010
10.3 Task Implementation and Experience
10.4 Basic Knowledge Training
Task 11 Stipulate the Shipment Clause of the Contract
11.1 Task Description and Analysis
11.2 Basic Knowledge
11.2.1 Various Transportation Modes in International Trade
11.2.2 Marine Transport Documents
11.2.3 Composing Shipment Clauses
11.3 Task Implementation and Experience
11.4 Basic Knowledge Training
Task 12 Stipulate the Insurance Clause of Contract
12.1 Task Description and Analysis
12.2 Basic Knowledge
12.1.1 Insurance Coverage of Marine Cargo Transport
12.2.2 Marine Cargo Insurance Clauses of PICC and ICC
12.2.3 Composing Insurance Clauses
12.3 Task Implementation and Experience
12.4 Basic Knowledge Training
Task 13 Calculate Export Price of the Contract
13.1 Task Description and Analysis
13.2 Basic Knowledge
13.2.1 Calculating Freight Charges Insurance Premium
13.2.2 Calculating Total Cost Target Profit
13.2.3 Calculation of FOB, CFR CIF Price
13.2.4 Calculating Commissions and Discount
13.3 Task Implementation and Experience
13.4 Basic Knowledge Training
Task 14 Conclusion of the Sales Contract
14.1 Task Description and Analysis
14.2 Basic Knowledge
14.2.1 Procedure of Sales Contract Negotiation
14.2.2 The Contract Proper(合同正文)
14.3 Task Implementation and Experience
14.4 Basic Knowledge Training
Situation 3 Sales Contract Execution
Task 15 Letter of Credit ("L/C"): Checking and Amendment
15.1 Task Description and Analysis
15.2 Basic Knowledge
15.2.1 The Urging and Opening of L/C
15.2.2 The Check and Amendment of L/C
15.3 Task Implementation and Experience
15.4 Basic Knowledge Training
Task 16 Prepare Export Cargoes and Book Space
16.1 Task Description and Analysis
16.2 Basic Knowledge
16.2.1 Receipt of the Desired L/C
16.2.2 Preparing Cargoes for Exportat
16.2.3 Book Space
16.3 Task Implementation and Experience
16.4 Basic Knowledge Training
Task 17 Apply Inspection for Cargoes
17.1 Task Description and Analysis
17.2 Basic Knowledge
17.2.1 Inspection of Import Commodities
17.2.2 Inspection of Export Commodities
17.3 Task Implementation and Experience
17.4 Basic Knowledge Training
Task 18 International Cargo Transportation Insurance
18.1 Task Description and Analysis
18.2 Basic Knowledge
18.2.1 Fundamental Principles of Cargo Insurance
18.2.2 Procedure of Taking out Insurance(投保)
18.3 Task Implementation and Experience
18.4 Basic Knowledge Training
Task 19 Customs Declaration of the Export Cargo
19.1 Task Description and Analysis
19.2 Basic Knowledge
19.2.1 Procedure for Import Customs Declaration
19.2.2 Procedure for Export Customs Declaration
19.3 Task Implementation and Experience
19.4 Basic Knowledge Training
Task 20 Shipment of Export Products
20.1 Task Description and Analysis
20.2 Basic Knowledge
20.2.1 General Procedures of Export Shipment
20.2.2 General Procedures of Export Shipment by
Containerization
20.3 Task Implementation and Experience
20.4 Basic Knowledge Training
Task 21 Negotiate the L/C and Settle Foreign Exchange (结汇)
21.1 Task Description and Analysis
21.2 Basic Knowledge
21.2.1 Prepare Negotiating Documents
21.2.2 Deal with Bank Settlement
21.3 Task Implementation and Experience
21.4 Basic Knowledge Training
Situation 4 Business Aftercare Dispute Settlement
Task 22 Completing the Verification and Writeoff of the Export
Proceeds Export Tax Refund
22.1 Task Description and Analysis
22.2 Basic Knowledge
22.2.1 Procedure for Verification and Writingoff of Export
Proceeds
22.2.2 Procedure for Export Tax Refund
Task 23 Settlement of Disputes and Claims
23.1 Task Description and Analysis
23.2 Basic Knowledge
23.2.1 Breach of the Contract and Remedies
23.2.2 The buyer''s claim
23.3 Task Implementation and Experience
23.4 Basic Knowledge Training
Appendix
Appendix 1 The General Procedure of Exprot and Import Trade
Appendix 2 UCP600
参考文献

 

 

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