In this title, a former senior VP of Apple Computer reveals
the ''real'' Steve Jobs and the mysteries of his innovative
management style. Learn from the risks, rewards and failures Jobs
experienced, directly from a key figure and insider of those
adventures. From product development meetings to design labs,
through executive boardroom showdowns to the world outside of
Silicon Valley, this is the real Steve Jobs: the true story of the
''Boy Genius'' who transformed technology and our world - the way we
work, play and communicate. Told from the perspective of a person
who has known Jobs for over 30 years, and full of exclusive
interviews with many of the key figures in Apple Computer''s
history, friends and foes of Jobs alike - this book unfolds not
only the Steve Jobs you won''t see on stages but also reveals and
deeply explores his management and leadership principles. From the
Apple II to the Macintosh to Jobs'' stunning fall from grace through
his rebirth atop Apple, to Pixar, the iPod, iPhone, iPad and much
more, "The Steve Jobs Way" reveals real-life examples of Jobs''
leadership challenges and triumphs, helping readers apply these
principles to their own lives and careers. Written in partnership
with William L. Simon, author or the bestselling iCon, "The Steve
Jobs Way" is not only the most revealing Steve Jobs biography ever
written, it''s the ''how to be like Steve'' book readers have been
waiting for.
關於作者：
Jay Elliot served as the Senior Vice President of Apple
Computer, responsible for all corporate operations, including HR,
Facilities, Real Estate, IT, Education, and Pacific Rim Sales, plus
corporate business planning, reporting directly to Steve Jobs,
Chairman of the Board. Also, as a member of the Macintosh
organization he helped Jobs develop the Macintosh computer from
development to introduction. Elliot''s articles and interviews have
been published in the Wall Street Journal, New York Times, Time
Magazine, and Fortune. He lives in California.
目錄：
Author''s Note, ix
Prologue, xi
PARTI Product Czar
1 Passion for the Product
2 Success Is in the Details
PARTII Talent Rules
3 Teaming: "Pirates! Not the Navy"
4 Tapping Talent
5 Rewards for the Pirates
PARTIII Team Sports
6 The Product-Driven Organization
7 Maintaining Momentum
8 Recovery
9 Holistic Product Development
10 Evangelizing Innovation
PARTIV Becoming Cool:A Different View of Selling
11 The Door Opener: Branding
12 Riding the RetailJuggernaut
13 Achieving the Definition of Cool: "There''s an App for
That"
PARTV On Becoming Stevian
14 In His Footsteps
A Letter to Steve
Acknowledgments
Notes
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