When Profit from the Core was published in 2001, it became an
international bestseller, helping hundreds of companies find their
way back to profitable growth after the bursting of the Internet
bubble. The 2007 global financial meltdown reaffirmed the perils of
pursuing heady growth through untested strategies, as firms in
industries from finance to retailing to automobiles strayed too far
from their core businesses and suffered the consequences.
In this updated edition of Profit from the Core, authors Chris
Zook and James Allen showthat a renewed focus on the core is more
critical than ever as firms seek to rebuild their competitive
advantage coming out of the downturn—and that a strong core will be
the foundation for successful expansion as the economy recovers.
Based on more than ten years of Bain Company research and
analysis and fresh examples from firms responding to the current
downturn, the book outlines what today’s executives and managers
need to do now to revitalize their core, identify the next wave of
profitable growth, and build on it successfully.
Zook and Allen explain how companies can:
Develop a strong, well-defined core and use it to establish a
leadership position
Follow the golden rule of strategy: discourage competitors from
investing in your core
Assess whether your core is operating at its full potential
Uncover hidden assets in your core that provide the seeds for
new growth
Find a repeatable formula to apply core business strengths in
adjacent markets
Building on powerful and proven ideas to meet today’s formidable
business challenges, Profit from the Core is the back-to-basics
strategy field guide no manager should be without.
關於作者：
Chris Zook and James G. Allen are co-leaders of Bain
Company’s global strategy practice.
目錄：
Table of Contents
Foreword
Preface
Acknowledgements
Chapter 1 Desperately Seeking Growth
Chapter 2 The Pro?table Core
Chapter 3 The Alexander Problem
Chapter 4 The Rede?nition Dilemma
Chapter 5 Growing from the Core
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