Too many
companies are managed not by leaders, but by mere role players and
faceless bureaucrats. What does it take to be a real leader-one who
is confident in who she is and what she stands for, and who truly
inspires people to achieve extraordinary results? Rob Goffee and
Gareth Jones argue that leaders don''t become great by aspiring to a
list of universal character traits. Rather, effective leaders are
authentic: they deploy individual strengths to engage followers''
hearts, minds, and souls. They are skillful at consistently being
themselves, even as they alter their behaviors to respond
effectively in changing contexts. In this lively and practical
book, Goffee and Jones draw from extensive research to reveal how
to hone and deploy one''s unique leadership assets while managing
the inherent tensions at the heart of successful leadership:
showing emotion and withholding it, getting close to followers
while keeping distance, and maintaining individuality while
"conforming enough." Underscoring the social nature of leadership,
the book also explores how leaders can remain attuned to the needs
and expectations of followers. Why Should Anyone Be Led By You?
will forever change how we view, develop, and practice the art of
leadership, wherever we live and work.
Rob Goffee is Professor of Organizational Behavior at London
Business School. Gareth Jones is Visiting Professor at INSEAD. He
was formerly Director of Human Resources for the BBC.
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