Your company''s brands hold intangible value and differentiate
your firm from rivals. So does your leadership brand - a shared
identity among your organization''s leaders that differentiates what
they can do from what your rivals'' leaders can do. In "Leadership
Brand", Dave Ulrich and Norm Smallwood show how branded leadership
delivers unique value for firms'' investors, customers, and
employees - elevating market value and creating a sharp competitive
edge. The authors present a six-step process for creating
leadership brand in your organization. A wealth of tools helps you
differentiate your firm''s leaders from those of rivals, craft a
unified identity among them, and articulate a unique statement of
your brand. With its compelling new model and hands-on approach,
this book helps you clarify what makes your leaders unique - and
use your leadership brand to leave rivals far behind.
關於作者：
Dave Ulrich is Professor of Business at the University of
Michigan and co-founder of The RBL Group, an education and
consulting firm that helps organizations and leaders deliver value.
He has published 12 books and more than 100 articles. Norm
Smallwood is co-founder of The RBL Group and co-author of four
books. He is also on the faculty of the Executive Education Center
at the University of Michigan Business School. They are co-authors
of Results-Based Leadership and How Leaders Build Value.
戴夫·乌尔里克博士，与人合作出版有10本管理学专著并发表过逾百篇文章，被《商业周刊》（Business
Week）誉为管理学教育领域最顶级专家之一。戴夫·乌尔里克博士曾为半数以上的《财富》200强企业提供过管理咨询服务。诺姆·斯莫伍德，“基于结果的领导”管理咨询公司的共同创建人。该公司主要根据本书及戴夫·乌尔里克博士和诺姆·斯莫伍德合著的另一本管理学专著——基于结果的领导：领导者如何创建企业并不断提升企业的价值（Results-Based
Leadership：How Leaders Build the Business and Improve the
BottomLine）所提出的观点、方法，为企业和其他机构提供教育和咨询服务。诺姆·斯莫伍德曾为许多行业的众多客户，提供过包括领导能力拓展、企业发展战略、组织能力发展、变化管理，以及人力资源计划等在内的大量教育与咨询服
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