Meet Justin Campbell. He''s a new MBA graduate who''s landed a
job with a strategy consultancy. His engagement team is on a
mission: help HGS Inc., a specialty chemicals firm, define and
execute a strategy for exploiting a textile technology the company
developed.
Justin and his team deploy state-of-the-art strategy tools to
analyze the attractiveness of potential markets for the technology.
But they soon realize the tools don''t help them grapple with the
human side of strategy--including political forces swirling within
HGS. Everyone involved in the engagement is biased and insecure,
brilliant and hardworking, selfish and lazy, loyal and
dedicated.
Justin and his cohorts aren''t "real"--What I Didn''t Learn in
Business School is a business novel. But they''re realistic: they''re
just like us. Their story reveals the limitations of strategy tools
and demonstrates tactics for navigating the messy, human dynamics
that can make or break a company''s strategy efforts.
This engaging book uses the power of story to present potent
lessons for anyone seeking to excel at strategy management. It''s a
compelling read--whether you''re an MBA grad struggling to apply
what you learned or in the fray and eager to see what MBAs get
wrong when they land in the real world.
關於作者：
Jay Barney is a professor of management at the Ohio State
University''s Fisher College of Business. He has published numerous
articles in strategy and management journals, as well as five
bestselling textbooks on strategy.
Trish Clifford is formerly the Director of Global Strategy
Learning at McKinsey Company, and now spends her time in
private practice working with mid- and upper-level managers in a
variety of companies to strengthen strategic capabilities through a
tailored mix of consulting, workshops, experiential learning,
asynchronous and classroom learning. She works throughout the US,
Asia, and Europe.
目錄：
Preface: A Novel Approach
Acknowledgments
A Character List
Prologue A Little Turbulence
1 A Simple Problem
2 ANewShirt
3 A Moving Target
4 AWorking Lunch
5 AValuable Chain
6 AThoughtfuIWorkout
7 A Sweeping Vision
8 A Lone Ranger
9 ATeam Effort
10 A Fitting Test
11 A Good Call
12 A Constructive Meeting
13 A Seamless Argument
14 ATailored Presentation
Epilogue A Staffing Question
A Reading List
About the Authors
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