Advertising is a business rooted in art, an art rooted in
business, and it reached its peak in a specific place at a specific
time: New York City at the end of the 1950s and through the ''60s.
AMC''s award-winning drama "Mad Men" has garnered awards for its
portrayal of advertising executives. This engaging, insightful
narrative reveals, for the first time, the lives and work of the
real advertising men and women of that era. Just as portrayed in
the series, these creative people were the stars of the real
Madison Avenue. Their innate eccentricity, vanity, and imagination
meant their behavior and lifestyle was as candid and original as
their advertising. They had it and they flaunted it. People like
Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper,
Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who
in that small space, in that short time, created some of the most
radical and influential advertising ever and sparked a revolution
in the methods, practice, and execution of the business. Including
over 100 full-color illustrations, the book details iconic
campaigns such as VW, Avis, Alka Seltzer, Benson Hedges,
Polaroid, and Braniff Airways.
關於作者：
Andrew Cracknell served as Executive Creative Director for
many major international agencies, on both sides of the Atlantic,
for every business category and in every available medium. For this
book, he undertook extensive in-depth research and recorded many
hours of interviews with the advertising women and men of the era,
from secretaries to directors. He also writes regularly for The
Financial Times and Campaign magazine. He can usually be found in
London, New York, or sailing his boat in the Aegean.Sir John
Hegarty was an award-winning art director at Benton and Bowles,
London, and later started Bartle Bogle Hegarty, Campaign’s Agency
of the Year in 1986, 1993, 2003, 2004, and 2005. In 2005, the
International Clio Awards awarded John with the Lifetime
Achievement Award. He lives in London.Fred Danzig was the executive
editor for Ad Age from 1968 to 1995. He is the coauthor of How to
be Heard: Making the Media Work for You with Tim Klein and was
adjunct instructor at the New School in NYC.
目錄：
FOREWORD BY SIR JOHN HEGARTY
HOW TRUE IS MAD MEN? BY FRED DANZIG
Prologue
1 The Story So Far
2 A Growing Respect
3 The Unlikely Hero
4 Lighting the Touehpaper
5 Thinking Small
6 The Word Spreads
7 Avis v Hertz
8 Changing Times
9 Thinking Big
10 Women of the Avenue
Epilogue
BIBLIOGRAPHY
ACKNOWLEDGEMENTS AND CREDITS
INDEX
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