If you need the best practices and ideas for the business
challenges you face--but don''t have time to find them--Harvard
Business Review paperbacks are for you. Each book is a collection
of HBR''s inspiring and useful perspectives on a specific topic, all
in one place.
內容簡介：
Protect the earth and your bottom line.
If you need the best practices and ideas for turning
sustainability into competitive advantage--but don''t have time to
find them--this book is for you. Here are 10 inspiring and useful
perspectives, all in one place.
This collection of HBR articles will help you:
- Craft strategy to compete on green turf
- Redesign your business model, products, and processes to
achieve green goals
- Parlay your efforts into lower costs and higher revenues
- Capture more value from clean-tech investments
- Launch sustainability programs with impact
- Synchronize green initiatives by overhauling your supply
chain
- Engage constructively with environmental activist groups
- Mitigate the risks of climate change
關於作者：
Harvard Business Review is a general management magazine
published since 1922 by Harvard Business School Publishing, owned
by the Harvard Business School. A monthly research-based magazine
written for business practitioners, it claims a high ranking
business readership among academics, executives, and management
consultants. It has been the frequent publishing home for scholars
and management thinkers such as Clayton M. Christensen, Peter F.
Drucker, Michael E. Porter, Rosabeth Moss Kanter, John Hagel III,
Thomas H. Davenport, Gary Hamel, C.K. Prahalad, Vijay Govindarajan,
Robert S. Kaplan, Robert H. Schaffer and others. Management and
business concepts and terms such as "Balanced scorecard," "Core
competence," "Strategic intent," "Reengineering," "Globalization,"
"Marketing myopia," and "Glass ceiling" were first given prominence
in HBR''s pages.
Its worldwide English-language circulation is 250,000, and there
are 11 licensed editions of the magazine, including two
Chinese-language editions, an Italian, a German edition, a Polish
edition, a Hungarian edition, a Brazilian Portuguese-language
edition, and an English-language South Asia edition. The magazine
is editorially independent of Harvard Business School. It is not
peer reviewed.
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