The only guide devoted exclusively to social media
metrics
Whether you are selling online, through a direct sales force, or
via distribution channels, what customers are saying about you
online is now more important than your advertising. Social media is
no longer a curiosity on the horizon but a significant part of your
marketing mix.
While other books explain why social media is critical and how to
go about participating, Social Media Metrics focuses on measuring
the success of your social media marketing efforts. Success metrics
in business are based on business goals where fame does not always
equate to fortune. Read this book to determine:
-Why striving for more Twitter followers or Facebook friends than
the competition is a failing strategy
-How to leverage the time and effort you invest in social
media
-How to convince those who are afraid of new things that social
media is a valuable business tool and not just a toy for the
overly-wired
Knowing what works and what doesn''t is terrific, but only
in a constant and unchanging world. Social Media Metrics is loaded
with specific examples of specific metrics you can use to guide
your social media marketing efforts as new means of
communication.
關於作者：
Jim Sterne produced the world''s first "Marketing on the
Internet" seminar series in 1994. Today, Sterne is an
internationally known speaker on digital marketing and customer
interaction and aconsultant to Fortune 500 companies and Internet
entrepreneurs. He is founder of the eMetrics Marketing Optimization
Summit and cofounder of the Web Analytics Association.
For more information, please visit JimSterne.com.
目錄：
Foreword.
Acknowledgments.
Introduction: Getting Started—Understanding the Ground Rules.
Chapter 1 Getting Focused—Identifying Goals.
Chapter 2 Getting Attention—Reaching Your Audience.
Chapter 3 Getting Respect—Identifying Influence.
Chapter 4 Getting Emotional—Recognizing Sentiment.
Chapter 5 Getting Response—Triggering Action.
Chapter 6 Getting the Message—Hearing the Conversation.
Chapter 7 Getting Results—Driving Business Outcomes.
Chapter 8 Getting Buy-In—Convincing Your Colleagues.
Chapter 9 Getting Ahead—Seeing the Future.
Appendix: Resources.
Index.
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