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| 編輯推薦： |
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＂Thisfirst–ratesurveyshouldappealtogeneralaswellasacademicreaders.Thefocusonirregular,internal,andasymmetricwar,rangingfromlocalinsurgenciestoimperialexpeditions,isawelcomeshiftfromthestandardwestern–centricemphasisoncampaignsandbattles.Theinclusionofsuch＂outofarea＂conflictsastheWarofthePacificaddsavaluableperspective.Andthefootnotesbythemselvesareworththepurchasepriceasabibliography.＂DennisShowalter,ColoradoCollege?＂JeremyBlackhasgivenusamasterfuloverviewoftheperiod1800–1914,notjustfortheWestbu
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| 內容簡介： |
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AdetailedguideontheprocessofimprovingbusinessforecastingThispractitioner–focusedbookprovidesreaderswithreal,provenprocesses,methodologies,andperformancemetricsthatcanbeappliedimmediatelywithsignificantimprovementinforecastaccuracy.Filledwithreal–lifeexamplesandcasestudiestoillustratebothbest–in–classapproachesaswellasinitialstart–upapproaches,itfeaturescoverageoftopicsincludingmythsversusrealityofforecasting,howtoperformastrategicvalueassessment,andculturalbarriersinforecasting.Focusedontheimplementationandintegrationofsalesforecastingandmarketinganalysis,thisbookoutlinesasystematicapproachthatisadata–based,mathematicallyderivedframeworkusingdomainknowledgetofacilitate"whatif"simulationsforstrategictacticalplanning.CharlesChaseCary,NCistheBusinessEnablementManagerforSASManufacturingandSupplyChainGlobalPractice.
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| 關於作者： |
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CharlesW.Chase,Jr.,istheBusinessEnablementManageratSASManufacturingandSupplyChainGlobalPractice,whereheistheprincipalarchitectandstrategistfordeliveringdemandplanningandforecastingsolutionstoimproveSAScustomers''supplychainefficiencies.Hehasmorethantwenty-sixyearsofexperienceintheconsumerpackagedgoodsindustry,andisanexpertinsalesforecasting,marketresponsemodeling,econometrics,andsupplychainmanagement.
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