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內容簡介: |
为了满足教学的实际需要,提高教学效果,本着“改革教学须先改革教材”的精神,《高等学校商务英语专业系列教材:商务英语函电教程(第2版)》力求摈弃陈旧古板的商业套语和过时的表达方式,使商务函电的写作更适合现代高效、简洁的要求。书中内容以英文为主,以中文为辅,分若干单元对相关国际贸易实务的知识点用英文介绍,并提供精练的信函或E-mail实例,以中文加以注释,切实指导学习者掌握并提高商务英语函电的写作技能。写作指南、范文、注释以及常用语句完美体现了现代商务英语函电的格式、专业词语、行文方法及文体特点,以期帮助学习者融会贯通。课后练习形式多样,旨在巩固训练,拓展词汇与表达,熟练掌握写作技巧,提高商务英语函电写作水平《高等学校商务英语专业系列教材:商务英语函电教程(第2版)》的读者对象主要为经贸类专业学生、英语专业经贸方向的学生以及从事国际贸易工作的商务工作人员。
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目錄:
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Unit One Basic Knowledge of Business Letter Writing
General View
Specimen letters
Guidelines for Writing
Vocabulary
Useful Expressions
Exercises
Unit Two Establishing Business Relations
General View
Guidelines for Writing
Specimen Letterst
Useful Expressions
Exercises
Unit Three Enquiries and Replies
General View
Guidelines for Writing
Specimen Letters
Useful Expressions
Exercises
Unit Four Offers and Counteroffers
General View
Guidelines for Writing
Specimen Letters
Useful Expressions
Exercisest
Unit Five Sales Promotion
General View
Guidelines for Writing
Specimen Letterst
Useful Expressions
Exercises
Unit Six Orders and Acknowledgements
General View
Guidelines for Writing
Specimen Letters
Useful Expressions
Exereises
Unit Seven Sales Confirmations
General View
Guidelines for Writing
Specimens
Useful Expressions
Exercises
Unit Eight Terms of Payment
General View
Specimens
Guidelines for Writing
Useful Expressionst
Exercises
Unit Nine Packing
General View
Guidelines for Writing
Specimen Letters
Useful Expressions
Exercises
Unit Ten Transportation
General View
Guidelines for Writing
Specimen Letters
Useful Expressions
Exereises
Unit Eleven Insurance
General View
Guidelines for Writingt
Specimen Letters
Useful Expressions
Exercises
Unit Twelve Complaints,Claims and Adjustments
General View
Guidelines for Writing
Specimen Letterst
Useful Expressions
Exercises
Unit Thirteen Agency
General View
Guidelines for Writing
Specimens
Useful Expressions
Exercises
Unit Fourteen Bidding
General View
Guidelines for Writing
Specimens
Useful Expressions
Exercises
Selective Reading
Unit Fifteen Electronic Correspondence
General View
Guidelines for Writing
Specimens
Useful Expressions
Exercises
Key to the Exercises
Reference Books
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