Unit1 Hotel
Passage A Hotel
Passage B Inn
Unit 2 Hotel Types
Passage A Classification of Hotels by Type
Passage B The Most Expensive Hl~els
Unit 3 Burj Al Arab
Passage A Bur]AI Arab
Passage B Apartment Hotel
Unit 4 Hotel Departments and Position Responsibilities
Passage A Hotel Departments and Their Responsibilities
Passage B Front Office Staff''s Roles and Attributes
Unit 5 Staff Training
Passage A Employee Decisions Make Great Training Tools
Passage B Hotels Train Employees to Think Fast
Unit 6 Hotel Business Mode!
Passage A Changing Times Require Changing Hotel Business
Mo
Passage B Is Your Hote!a Mess?
Unit 7 Cross．cultural AwarenesS
Passage A Varying Cultural Customs Impact Hotel Design
Passage B Accommodating the International Guest．
Unit 8 Hote0 Marketing 、
PassaRe A Five Ways to Digitally Upsellat Your
Hotel
Passage B Mobile Meets Hotels：Determining Whether a
Website or App is Most Valuable for Your Property 82
Unit 9 Hotel and Tourism
Passage A Chinese Tourism：A Potential Boun~．for U．S．Hotels
Passage B Chinese Supply Demand Making Waves in
Caribbean
Unit 10 Talent Management Model
Passage A Spot Your Superman：Talent Management in the Hotel
Indust
Passage B Management over Easy．一一the Talent Fix for Casual
Dining
Unit 11 Brand Strategy
Passage A Amanresorts．．一The Unbranded Brand
Passage B IHG Launches Health and Fitness-oriented Hotel
Brand
Unit 12 Risk Management
Passage A How to Manage Legal Risks of Social Media
Passage B Risk Management：a Hotelier’S Guide
Unit 13 0vercoming the Barriers to Growth
Passage A 5 Challenges Facing the Hoteliers of
70morrow
Passage B Brands Grind to Push Online Presence in
China
Unit 14 Sustainable DeveIopment
Passage A CurrentTrends in HotelSustainability
Passage B Recapping Sustainability Success Stories
Unit 15 Innovation and Development
Passage A． Hotels Need to Be More Disruptive
Passage B Pop-up Hotels a Big Hit in the Niche Segment
Unit 16 Chinese Hote!Market
Passage A China．Hotel Developers Optimistic about
Future
Passage B Strategic Plans VS．Reality in Development
Key to Activities and Exercises
Glossary
Appendix I A Brief Introduction to Intemationally Branded Hotel
Groups
Appendix I I词汇学习之词块与隐喻策略
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