Winning by not competing! This
international best seller upends traditional thinking with
principles and tools to make the competition irrelevant.
In an audiobook that challenges
everything you thought you knew, W. Chan Kim and Renee Mauborgne
assert that tomorrow''s leading companies will succeed, not by
battling their rivals for market share in the bloody "red ocean" of
a shrinking profit pool, but by creating "blue oceans" of untapped
new market spaces ripe for growth.
Based on a study of 150 strategic
moves, spanning more than 100 years and 30 industries, they provide
a systematic approach that every company can use to render rivals
obsolete and unleash new demand:
· Reconstruct market
boundaries
· Focus on the big picture
· Reach beyond existing
demand
· Get the strategic sequence
right
· Overcome organizational
hurdles
· Build execution into strategy
關於作者：
W.
Chan Kim is The Boston Consulting Group Bruce D. Henderson Chair
Professor of Strategy and International Management at INSEAD and an
advisory member for the European Union. Renee Mauborgne is The
INSEAD Distinguished Fellow and a professor of strategy and
management and a Fellow of the World Economic Forum. Together, they
have written for the Wall Street Journal, New York Times, and
Financial Times, and their Harvard Business Review articles have
sold over 500,000 reprints. They were selected for Thinkers 50, the
global ranking of business thinkers, and The Sunday Times London
called them "two of Europe''s brightest business thinkers!Kim and
Mauborgne provide a sizeable challenge to the way managers think
about and practice strategy." They split their time between New
York and Fontainebleau, France.
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