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『簡體書』社会化媒体环境下竞争情报研究进展--竞争情报国际会议论文集(2012)

書城自編碼: 2257998
分類:簡體書→大陸圖書→社會科學图书馆学/档案学
作者: 谢新洲
國際書號(ISBN): 9787301238394
出版社: 北京大学出版社
出版日期: 2014-02-01
版次: 1 印次: 1
頁數/字數: 424/731000
書度/開本: 大16开 釘裝: 平装

售價:HK$ 156.0

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編輯推薦:
该书将竞争情报国际会议发表的论文集结成册,已是该系列论文集的第三本。
內容簡介:
本书着重关注国家、科研机构及企业发展过程中竞争情报的实际需求,展示和总结竞争情报在科技创新、战略管理、国际化竞争中实际应用和最佳的实践案例,探讨竞争情报如何更加充分地发挥对经济和创新的推动作用,探讨社会化媒体环境下竞争情报研究的新进展,以期发挥竞争情报盘活大数据商业价值挖掘的抓手作用,从而推进竞争情报在我国产业、行业、企业中的广泛应用和实践。
關於作者:
谢新洲,北京大学新闻与传播学院教授、博士生导师
目錄
CONTENTS
Session 1 The Application of Social Media in Compatitive Intelligence
主题一 社会化媒体在竞争情报中的应用
Social Media?s Competitive Intelligence Function
Xie Xinzhou, Liu Kun, Wang Qiang
Using Social Media Analysis for Market Entry Strategies
Martin Grothe, Franziska Brecht
The Trend of Competitive Technical Intelligence in the Digital Age
Li Gang, Li Xiang
Research on Visualization of Microblog Communication Characteristics and
Content FeaturesHe Jiangen, Lu Wei, Zhang Xiaojuan, Tang Xiangbin
Public Opinion Evolution and Its Response under the Microblog Spread
—Taking Sanya Events about Ripping Tourists off
as ExampleFu Hong, Xie Xinzhou, Du Zhitao
Countermeasures on Development of Sci?tech Information in the Age
of Big DataWu Chensheng, Liu Yanjun, Liu Ru, Zhang Luji
Public Opinions Guidance and Sci?tech Information Communication
for Public EmergenciesLiu Yanjun, Wu Qiong, Li Nanxin, Zhao Junchao
Analysis of Influencing Factors of Opinion Expression
of Internet UsersMu Qing, Du Zhitao
The Method about Getting Information Resource of Competitive Intelligence
through Micro?blogWei Chen, Ma Ran
Towards Building Automated Web Information Monitoring Services
to Support Research Profiling
Zhang Zhixiong, Liu Jianhua, Zou Yimin, Xie Jing, Qian Li, Wang Ying
Session 2 Competitive Intelligence and Enterprise Competitiveness
主题二 竞争情报与企业竞争力
Innovation: Why Smart Stragegies Are Neither Necessarily Competitive
Nor Intelligent?Jean?Marie Rousseau, Jean Grisel
How Competitive Intelligence can Improve the Development of Contractors
and Sub?contractorsHenri Dou, Pierre Larrat
The Direction of Competitive Intelligence Activities in Japanese Enterprises
Responding to the Changing Global Economic Environment
Yoshio Sugasawa, Fumiyuki Takahashi
The New Challenges of CI Initiativesin Japanese Enterprises
Fumiyuki Takahashi, Yoshio Sugasawa
Effect of Standard Competitive Intelligence on Enterprise Technology
InnovationSong Hui
Zhongguancun Small Medium Micro?enterprises Information Demand and
the Ways of Obtaining Micro AnalysisWang Houquan
Analysis of the Electric Business War and the State of Industry Competition
in Our CountryLiu Pingping, Liu Kun
The Risk Radar for Chinese Enterprises Going Abroad Deep Due Diligence
Based on Competitive IntelligenceZheng Gang
Research on Competitive Intelligence Practices of French Poles
of CompetitivenessLi Rong, Zhang Yuan, Wei Xiaochuan
A Study on the Moral Education and Norms of Competitive
Intelligence ProfessionalsZhang Yunqian, Yan Na, Chen Shenjing
Problems that SMEs in Zhongguancun Science and Technology
Park FacingLiu Qiang, Xie xinzhou, Li Yongjin
The Development Characteristics of 2012 Top 500 Manufacturing Enterprises
of China Based on the Data Analysis
Zhao Ting, Chen Shenjing, Shi Yifang, Gao Wen
Session 3 Techniques, Methods and Tools of Competitive Intelligence
主题三 竞争情报技术、方法与工具
A Study of Competitive Technical Intelligence Sources Oriented Enterprise
Strategy and TacticsWang Zhijin, Han Zhengbiao, Qi Yashuang
Research on Technology Monitoring and Technology
Innovation ProcessCao Shujin, Chen Yijin, Gu Tinghua
Research on Evaluation of Counter?Competitive Intelligence
SystemXia Lixin, Wang Jun
Study on Motivation Mechanism for Technological Innovation of Chinese
Information Service EnterprisesLu Xiaobin
Discussion on KIT of Competitive Intelligence Services
in the Research InstitutesLiu Xiwen
Research on Organization Model Design of Counter?Competitive Intelligence Based
on Matrix Experts? SupervisionWang Jun, Xia Lixin, Cheng Xiufeng
Analyses on Domestic and Overseas Competitive Technical Intelligence?s Theory,
Approach and its ApplicationJin Xiaohong, Mu Qing, Zhan Tongxu
Promotion of Core Competence of Library Based on Characteristic Digital
Resources ConstructionZhang Jing, Liu Zhifang, Zhang Shuai
Analysis of Requirement of Competitive Technical Intelligence Based on
S&T Novelty Search—Based on Beijing Science and Technology
Information InstituteFan Qingtao, Du Yun, Chen Shenjin
Research on Application of Competitive Technology Intelligence in the Process
of Enterprises Management Technology
Du Yun, Zhang Wei, Yan Na, Li Xin
Dynamic Intelligence Scouting and Monitoring System
Liu Ru, Gao Chang, Li Nanxin, Zhang Luji
Research on Application of Patent Intelligence Based on Enterprise
Technical InnovationFang Fang
Session 4 The Analysis of Competitive Intelligence in Scientific Innovation
主题四 科技创新中的竞争情报分析
The Developing Trend and Status of Three Dimensional Printing Technology
Dong Jie, Zhao Shengxiang, Yi Tiemei, Li Mengru, Shen Zhengzheng
The Current Status and Developing Trend of Three Dimensional
Printing IndustryLi Mengru, Zhao Shengxiang, Yi Tiemei, Dong Jie
Research on Informative Acquisition and Analysis Method and Its Application in Regional
Industrial PlanningMiao Runlian, Li Mei, Zhang Ming, Xu Yanling
A Comparative Research on Practice of Technology Roadmap at Home
and AbroadLi Hui, Li Haili, Yang Ping
Geothermal Technologies Innovation in China?s Energy System
Liu Ru, Dong Xiaoqing, Zhao Junchao, Li Xiaoyan
Analysis and Thinking about the Current Situation of College Patent
Technology DevelopmentLiu Zhifang, Zhang Jing
Analysis on the Scientific Research Competitiveness of the Corn Research Field Based
on BibliometricsZhao Jingjuan, Zhang Wei, Tan Cuiping, Zheng Huaiguo
The Input?output Efficiency Evaluation of Public Scientific Institutes
in Beijing Based on DEA Method
Jin Xiaohong, Chen Anqi, Deng Mingrong, Du Zhitao, Zhan Tongxu
The Study of Beijing Municipal Sci?Tech Innovation Activity Characteristics Based
on Sci?Tech Novelty Search Statistical Analysis
Zhang Wei, Chen Shenjing, Du Yun, Zhang Xiaojing
Government Competitive Intelligence System Based on Data Mining
Deng Feng, Liu Yanbin
Research of the Technology Introduction Spillover
in BeijingLi Cheng, Zhang Wei, Jin Xiaohong
Construction & Application on Heavy Duty Truck
CTI WorkflowLiu Zhimin, Liu Shengqiang, Liu Shijing
The Protection and Use of Sci?tech Archive
Zhang Luji, Dong Xiaoqing, Zhao Junchao, Wu Chensheng
Analyses on Digital Publishing Model and Developing Countermeasures on Mobile
Sci?tech Journal in 3G TimesYu Zhengang, Zhang Jing, Wang Qiang

 

 

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