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| 內容簡介： |
“网络金融”是指以技术创新为主导动力，以质量型增长为内涵的新经济形态。它是网络技术与金融相互结合的产物。从狭义上理解，网络金融是指以金融服务提供者的主机为基础，以因特网或者通信网络为媒介，通过内嵌金融数据和业务流程的软件平台，以用户终端为操作界面的新型金融运作模式；从广义上理解，网络金融的概念还包括与其运作模式相配套的网络金融机构、网络金融市场以及相关外部环境。其内容包括电子货币、网络银行、网上支付、网络证券和网络保险等。
本书通过案例详细阐述了传统金融行业的投资、货币概念和银行产品，投资理财的核心思想以及对网络银行系统的分析。在E-finance方面加入了现代比特币和E-stock理论研究，是高等学校电子商务专业本科生双语教学的先锋教材。
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| 目錄：
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Contents
1Introduction
1.1E-financeTechnologiesinPaymentServices
1.2HistoryofE-financeinUS
1.3TwoQuestions
1.4DebitCards
1.5TheE-financeImpactonFinancialMarkets
1.5.1StockMarkets
1.5.2ForeignExchangeMarkets
1.5.3BondMarkets
1.5.4ConcludingRemarks
2Bitcoin：APeer-to-PeerElectronicCashSystem
2.1WhatIsaBitcoin?
2.1.1Introduction
2.1.2CreationofCoins
2.1.3SendingPayments
2.1.4PreventingDouble-Spending
2.2Anonymity
2.3WheretoSeeandExplore?
2.4HowManyPeopleUseBitcoin?
2.5WhyDoesMyBitcoinAddressKeepChanging?
2.6Network
2.6.1TheStepstoRuntheNetwork
2.6.2WhatIsMining?
2.6.3SimplifiedPaymentVerification
2.6.4CombiningandSplittingValue
2.7Security
2.7.1Privacy
2.7.2ThereAreTwoQuestions
2.7.3CriminalActivities
2.7.4Theft
2.8TaxationandRegulation
2.9Conclusion
3CapitalMarketsandFinancialServices
3.1WhatIsInvestmentCapital?
3.2CharacteristicsofCapital
3.2.1SourcesofCapital
3.2.2UsersofCapital
3.3TheRoleofFinancialInstruments
3.3.1Debt
3.3.2Equity
3.3.3InvestmentFunds
3.3.4Derivatives
3.4TheRoleofFinancialMarkets
3.4.1StockExchangesaroundtheWorld
3.4.2ExchangeMemberships
3.5GoverningBodiesandAdministration
3.5.1BoardsofDirectors
3.5.2StatutoryResponsibilities
3.5.3FutureTrends
3.6DealerMarketstheUnlistedMarket
3.6.1TheUnlistedEquityMarket
3.6.2TheFixed-IncomeMarketplace
3.7TheRoleofFinancialIntermediaries
3.7.1SizeandCharacteristicsoftheSecuritiesIndustryToday
3.7.2FinancingSecuritiesHouses
3.7.3PrincipalandAgencyFunctions
3.7.4Dealer，PrincipalandAgencyTransactions
4Financing，ListingandRegulations
4.1Financing
4.1.1GovernmentFinancing
4.1.2CorporateFinance
4.2CorporationsFinancingProcess
4.2.1TheDealer’sAdvisoryRelationshipwithCorporations
4.2.2TheMethodofOffering
4.3AdviceontheSecuritytoBeIssued
4.4TheProspectus
4.4.1TheShortFormProspectusSystem
4.4.2InternetProspectus
4.5OtherDocumentsandSaleoftheIssue
4.6TheFinancingProcess
4.6.1After-marketStabilization
4.6.2OtherMethodsofDistribution
4.6.3JuniorCompanyDistributions
4.7OptionsofTreasuryShares
4.7.1TheListingProcess
4.7.2AdvantagesofListing
4.7.3DisadvantagesofListing
4.7.4DisadvantagesofListing
4.7.5TheListingApplication
4.7.6RegulationsforListedCompanies
4.7.7WithdrawingTradingPrivileges
4.8TemporaryInterruptionofTrading
4.8.1DelayedOpening
4.8.2HaltinTrading
4.8.3SuspensionofTrading
4.9CancellingaListingDelisting
4.10RegulationandInvestorProtection
4.10.1UnderlyingPrinciplesofProvincialSecuritiesLegislation
4.10.2Registration
4.10.3TheNationalRegistrationDatabaseNRD
4.11DesignatedNon-tradingEmployees
4.12SecuritiesFirms
4.13KnowYourClientRule
4.14BreachofFiduciaryDuty
4.15PublicCompanyDisclosureandInvestorRights
4.16ThePurchasers’StatutoryRights
4.17ContinuousDisclosure
4.18TakeoverBids
4.19EarlyWarningDisclosure
4.20InsiderTrading
4.21InvestigationandProsecution
5CorporationsandtheirFinancialStatements
5.1TypesofBusinessStructures
5.2IncorporatedBusinesses
5.2.1GovernmentApproval
5.2.2ChoiceofJurisdiction
5.2.3PublicandPrivateCorporations
5.2.4TheBy-laws
5.2.5VotingandControl
5.2.6Shareholders’Meetings
5.2.7VotingTrusts
5.2.8Directors
5.2.9Officers
5.2.10FinancingtheCorporation
5.2.11AdvantagesofIncorporation
5.2.12DisadvantagesofIncorporation
5.3UnderstandingtheBalanceSheet
5.3.1GeneralFormoftheBalanceSheet
5.3.2ClassificationofAssets
5.3.3ClassificationofLiabilities
5.3.4Shareholders’Equity
5.4UnderstandingtheEarningsStatement
5.4.1WhatItShows
5.4.2StructureoftheEarningsStatement
5.4.3TheOperatingSectionitems28to34
5.4.4Non-OperatingSectionitem35
5.4.5TheCreditors’Sectionitems37and38
5.4.6TheOwners’Sectionitems40to45
5.5UnderstandingtheRetainedEarningsStatement
5.6UnderstandingtheCashFlowStatement
5.6.1Introduction
5.6.2OperatingActivities
5.6.3FinancingActivitiesitems51to54
5.6.4InvestingActivitiesitems55to57
5.6.5ChangeinCashFlowitems58to60
5.6.6Supplementalinformationitems61to62
5.7OtherInformationintheAnnualReport
5.7.1FootnotestotheFinancialStatements
5.7.2TheAuditor’sReport
5.8SpecimenFinancialStatements
6Fixed-incomeSecurities
……
7Equities
8Derivatives
9HedgeFunds
10E-mutualFunds
11ThePortfolioApproach
12FinancialPlanning
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