Unit 0ne Promoting Activities
Section I Talking Face to Face
Section II Being All Ears?
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Creative Strategies Prompt COnsumers to Buy,Buy，Buy
Passage II Promotion Methods
Section V Appreciating Culture Tips
Unit Two Company Profiles
Section I Talking Face to Face
Section II Being AII Ears
Section II Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Developing Your Company Image
Passage II Everyone Has a Chance to Win
Section V Appreciating Culture Tips
Unit Three Purchase and Payment
Section I Talking Face tO Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I How Safe Is Your Mobile Wallet?
Passage II Ebusiness Means Opportunities
Section V Appreciating Culture Tips
Unit Four Trainig Across Culra nin Across Cultures
Section I Talking Face to Face
Section II Being AII Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Cultural Diversitv in the Workplace
PassageII Change,or Get Left Behind
Section V Appreciating Culture Tips
Unit Five Brands and Advertisements
Section I Talking Face to Face
Section II Being All Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Elsie the Cow
Passage II Experiential Branding
Section V Appreciating Culture Tips
Unit Six Sharing the Loss
Sedion I Talking Face to Face
Section II Being All Ears
SectiOn III Trying YOur Hand
Section IV Maintaining a Sharp Eye
passage I Sharing Economic Losses Through Insurance
passage II Be Careful with Your Policy
Section V Appreciating Culture Tips
Unit Seven Busy Agenda and Schedule
Section I Talking Face to Face
Section II Being AI J Ears
SectionⅢ Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I A Survey Report Ownermanagers in the UK
Passage II Tales from the American Taipan
Section V Appreciating Culture Tips
Unit Eight Thinking Global,Acting Local
Section I Talking Face to Face
Section II Being AII Ears
Section III Trying Your Hand
Section IV Maintaining a Sharp Eye
Passage I Real WTO Challenges for China
Passage II A New Energy Age—Fueling the Future
Section V Appreciating Culture Tips
New Words and Expressions
Vocabulary
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