Part I Globalization
Chapter 1 Globalization
Highlights
Opening Case: Box Continues Global Expansion with New
Strategic Partners
Text: Global Expansion
Extensive Reading: What Is Giobalization
Web Resources
Part II Global Environment
Chapter 2 The Political Environment
Highlights
Opening Case: The Promise of the Region''s Oil Fields
Isn''t Without Political Complications
Text: Political Environment
Extensive Reading: Business and Government
Web Resources
Chapter 3 The Legal Environment
Highlights
Opening Case: Colombia Gets a U. S. Treaty It May
No Longer Need
Text: The International Legal Environment
Extensive Reading: The U. S. Legal System
Web Resources
Chapter 4 The Cultural Environment
Highlights
Opening Case: Cross-Cultural Solutions for International
Business
Text: Culture and International Business
Extensive Reading
Web Resources
Part III Global Trade and Investment
Chapter 5 International Trade
Highlights
Opening Case: What''s Roilling the Waters of Global Trade
Text: Why Do Nations Trade
Extensive Reading: The New Trade Theory
Web Resources
Chapter 6 Investment
Highlights
Opening Case: Investing in the Future: A Philosophy
for Success
Text: Theory of International Investment
Extensive Reading: Foreign Direct Investment in the World
Economy
Web Resources
Chapter 7 Economic Integration
Highlights
Opening Case: East Asia Economic Integration
Text: Economic Integration
Extensive Reading: Levels of Economic Integration
Web Resources
Chapter 8 Exporting and Importing
Highlights
Opening Case: EU Welcomes Russia''s WTO Accession
after 18 Years of Negotiations
Text: World Trade Organization
Extensive Reading: Function of International Trade
International Chamber of
Commerce ICC
Web Resources
Chapter 9 International Manufacturing Management
Highlights
Opening Case
Text: Global Manufacturing and Material Management
Extensive Reading: Where to Produce
Web Resources
Chapter 10 Intemational Marketing
Highlights
Opening Case
Text: Global Marketing
Extensive Reading: Marketing Fundamentals
Web Resources
Chapter 11 lntemational Human Resource Management
Highlights
Opening Case: The Case for Personal-Identity
Socialization
Text: Managing a Global Workforce
Extensive Reading: The Process of Human Resouces
Management
Web Resources
Chapter 12 International Financial Management
Highlights
Opening Case: Rick Perry''s Not-Really-All-That-Flat Tax
Text: International Taxation
Extensive Reading: Government as Tax Collector
Web Resources
参考书目
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