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內容簡介: |
ManagerialEconomicsandOrganizationalArchitecture,6ehelpsthestudenttogainanunderstandingofthebasictoolsofeconomicsusedtosolveimportantbusinessproblems.Italsoprovidesanin-depthanalysisofthefirmandcorporategovernancetopics.TheSixthEditioncontinueswithafocusondecision-makingandmanagerialapplicationswithinthestructureofanorganization.
ManagerialEconomicsandOrganizationalArchitectureisthoroughlyintegratedwiththeadaptivedigitaltoolsavailableinMcGraw-Hill’sLearnSmartAdvantageSuite,proventoincreasestudentengagementandsuccessinthecourse.
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關於作者: |
JamesA.Brickley
現職:UniversityofRochester
CliffordW.Smith
現職:UniversityofRochester
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目錄:
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PARTI:BASICCONCEPTS
Ch1Introduction
Ch2Economists"ViewofBehavior
Ch3Markets,Organizations,andtheRoleofKnowledge
PARTIIMANAGERIALECONOMICS
Ch4Demand
Ch5ProductionandCost
Ch6MarketStructure
Ch7PricingwithMarketPower
Ch8EconomicsofStrategyCreatingandCapturingValue
Ch9EconomicsofStrategyGameTheory
Ch10IncentiveConflictsandContracts
PARTIIIDESIGNINGORGANIZATIONALARCHITECTURE
Ch11OrganizationalArchitecture
Ch12DecisionRightsTheLevelofEmpowerment
Ch13DecisionRightsBundlingTasksintoJobsandSubunits
Ch14AttractingandRetainingQualifiedEmployees
Ch15IncentiveCompensation
Ch16IndividualPerformanceEvaluation
Ch17DivisionalPerformanceEvaluationCapstoneCaseStudyonOrganizationalArchitectureArthurAndersenLLP
PARTIVAPPLICATIONSOFORGANIZATIONALARCHITECTURE
Ch18CorporateGovernance
Ch19VerticalIntegrationandOutsourcing
Ch20LeadershipMotivatingChangewithinOrganizations
Ch21UnderstandingtheBusinessEnvironmentTheEconomicsofRegulation
Ch22EthicsandOrganizationalArchitecture
Ch23OrganizationalArchitectureandtheProcessofManagementInnovationGlossaryIndex
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