UNIT 1 Promoting Activities
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Creative Strategies: Prompt Consumers to Buy, Buy, Buy
Passage II Promotion Methods
Section 3 Appreciating Culture Tips
UNIT 2 Company Profiles
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Developing Your Company Image
Passage II Everyone Has a Chance to Win
Section 3 Appreciating Culture Tips
UNIT 3 Purchase and Payment
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I How Safe Is Your Mobile Wallet?
Passage II E-business Means Opportunities
Section 3 Appreciating Culture Tips
UNIT 4 Training Across Cultures
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Cultural Diversity in the Workplace
Passage II Change, or Get Left Behind
Section 3 Appreciating Culture Tips
UNIT 5 Brands and Advertisements
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Elsie the Cow
Passage II Experiential Branding
Section 3 Appreciating Culture Tips
UNIT 6 Sharingthe Loss
Section I Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Sharing Economic Losses Through Insurance
Passage II Be Careful with Your Policy
Section 3 Appreciating Culture Tips
UNIT 7 BusyAgenda and Schedule
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I A Survey Report on Owner-managers in the UK
Passage II Tales from the American Taipan
Section 3 Appreciating Culture Tips
UNIT 8 Thinking Global, Acting Local
Section 1 Trying Your Hand
Section 2 Maintaining a Sharp Eye
Passage I Real WTO Challenges for China
Passage II A New Energy Age -- Fueling the Future
Section 3 Appreciating Culture Tips
Vocabulary
Phrases and Expressions
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