Unit 1 Understanding Cultural Differences
Section 1 More Things to Do: A Glance at the Cultural Differences
between Chinese and Western Cultures
Section 2 Reading Skill Exploration: Word Attack Skill
Section 3 Comparative Reading: Career Previewing
Etiquette in Doing Business Globally
Section 4 Window on Pronunciation
Unit 2 Conducing a Surey
Section 1 More Things to Do: Making Market Research Pays
Section 2 Reading Skill Exploration: Propositional Meaning
Section 3 Comparative Reading: Career Previewing
Sex Ratios and Market Bubbles
Section 4 VFmdow on Pronunciation
Unit 3 Making a Presentation
Section 1 More Things to Do: Making Presentations with Pictures
Section 2 Reading Skill Exploration: Contextual Meaning
Section 3 Comparative Reading: Career Previewing
How to Create a Product Presentation
Section 4 Wmdow on Pronunciation
UNIt 4 Establishing Business Relations
Section 1 More Things to Do: Can You Reach Your Current Chinese
Suppliers at 4 p.m. ?
Section 2 Reading Skills Exploration: Key Word Reading
Section 3 Comparative Reading: Career Previewing
Creative Ideas for Finding New Clients
Section 4 Window on Pronunciation
Unit 5 Promoting Products and Services
Section 1 More Things to Do: Can You Get a New $7, 200 Power Table for $ 532?
Section 2 Reading Skill Exploration: Identifying Passage Organization
Section 3 Comparative Reading: Career Previewing
Some Hints for Promoting a Producer
Section 4 Window on Pronunciation
Unit 6 Attending Fairs and Exhibitions
Section 1 More Things to Do: The 20th Beijing International Book Fair
Section 2 Reading Skill Exploration: Taking Notes
Section 3 Comparative Reading: Career Previewing
China International Consumer Goods Fair"
Section 4 Window on Pronunciation
Unit 7 Managing Human Resources
Section 1 More Things to Do: What Human Resources Specialists Do
Section 2 Reading Skill Exploration: Outlining
Section 3 Comparative Reading: Career Previewing
How to Become a Human Resources Specialist
Section 4 Window on Pronunciation
Unit 8 Starting Your Business Online
Section 1 More Things to Do: How to Create a Profitable and Succesful Online Business
Section 2 Reading Skill Exploration: Summary
Section 3 Comparative Reading: Career Previewing
How to Make a Business Plan
Section 4 Window on Pronunciation
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