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| 內容簡介： |
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本书主要介绍了商务信函的主要种类，外贸信函的正文，信函的主要组成部分，信函的附属部分，信函的信封与格式，?非文本的写法；以及外贸英语写作中英语商务信函的语言问题、商务信函的翻译等。在内容选择上力求全面，同时强调实用性、针对性，围绕商务英语专业知识，提供大量商务环境中的真实材料，并结合商务英语写作基础知识、写作方法和技巧、商务英语写作及范例的讲解，辅以有针对性地培养和强化学生实践能力的练习，实现“教”“学”“做”一体化。适合作为大学外贸英语等相关专业教材。
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| 目錄：
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Part?1Basics?of?Business?Writing
Chapter?1Manuscript?Format
I.Lay?Out?Arrangement
II.Word?Division
III.Capitalization
Chapter?2Punctuation
I.The?Comma?,
II.The?Semicolon?;
III.The?Colon?:
IV.The?Apostrophe?''
V.The?Quotation?Marks?
VI.The?Period?.
VII.The?Question?Mark??
VIII.?The?Exclamation?Point?!
IX.The?Dash?--
X.The?Parentheses?
XI.Square?Brackets?or?Brackets??[]?
XII.?The?Ellipsis?Mark?...
xIII.?The?Slash?
XIV.?Hyphen?-
Chapter?3Words
I.SpecialUsage?of?Nouns
II.Special?Uses?of?Verbs
III.Special?Uses?of?Adjectives?and?Adverbs
IV.Special?Uses?of?Some?Pronouns
V.Special?Usage?of?Numerals
VI.Special?Uses?of?Prepositions
Chapter?4Sentences
I.Sentence?Structure
II.Sentence?Purpose
III.Phrases?in?Sentences
IV.Joining?of?Sentences
V.Effective?Sentences
VI.Work?for?Variety?in?Sentences
Chapter?5Business?English?Writing?Style
I.Eliminate?Redundancies?and?Unnecessary-Repeated?Words
II.Cut?Empty?or?Inflated?Phrases
IU.Reduce?Clauses?to?Phrases,?Phrases?to?Single?Words
IV.Prefer?Short?Sentences?to?Complex?Sentences
V.Avoid?Using?Outdated?Commercialese?in?Business?Letters
Chapter?6Language?Skills?and?Writing?Techniques
I.Comparison?and?Contrast
II.Cause?and?Effect
III.Condition
IV.?Exemplification
V.Time,?Process?and?Space
VI.Definition
VII.Classification?and?Division
VIII.Summarizing?or?Conclusion
IX.?Precise?Descriptions
X.Composition
XI.?Impersonal?Reporting
XII.?Fact?and?Opinion
XIII.Proposition?and?Evidence
XIV.?Inductive?Approach
XV.?Deductive?Approach
Part?2Practical?Business?Writing
Chapter?7Writing?Effective?Business?Letters
I.Cultivate?the?"YOU"?Attitude
II.Organize?Before?You?Write
III.Consider?Tone?and?Level?of?Usage
IV.Follow?the?Standard?Format?Faithfully
V.Types?of?Business?Letters
VI.A?Word?About?Envelopes
Chapter?8Employment?Writing
I.Tips?for?Creating?an?R6sum6?or?CV-Curriculum?Vitae
II.Tips?for?Better?R6sum6s
III.Standard?R6sum6?Format
IV.?A?Short-Version?R6sum6
V.Writing?Appealing?Job?Application?Letters
VI.Other?Correspondence?Related?to?Employment
Chapter?9Correspondence?for?Entry?to?a?College?Abroad
I.Application?Letters
II.Letters?Conceming?ReferenceRecommendation
IU.?Autobiography?by?Applicants
IV.Statement?of?Financial?Support
V.Bank?Statement
VI.Warrant?of?Attorney
VII.?Application?for?Graduate?Scholarships,?Assistantships,?Fellowships''
Chapter?10Writing?Lucid?Memorandums
I.Routine?Requests?for?Information?and?Favorable?Responses
II.Routine?Requests?for?Assistance?and?Favorable?Responses
III.Giving?Orders?Straight?to?the?Point
IV.?Refused?Requests?for?Information?or?Assistance
V.Refused?Requests?for?Changes?in?Policies?or?Procedures
VI.Refused?Claims?Against?the?Company
VII.?Persuasive?Memorandum
Chapter?11Summary?Precis?Writing
I.Uses?of?Summary?Writing
II.Writing?Procedures?and?Approaches
Chapter?12Goodwill?and?Social?Letters
I.Congratulatory?Letters
II.Letters?of?Appreciation
III.Letters?of?Sympathy
IV.?Letters?of?Condolence
V.Letters?of?Invitation
VI.?Replies?to?Letters?of?Invitation
VII.Invitation?Cards
VIII.?Letters?of?Seasonal?Greetings
Chapter?13Office?Routine?Letters
I.Letters?of?Arranging?Appointments
II.Replies?to?Letters?Proposing?Appointments
III.Letters?of?Introduction
IV.?Letters?Proposing?Visits?and?Replies?to?Such?Letters
V.Letters?of?Invitation
VI.?Letters?Related?to?the?Details?of?Visits
VII.ItineraryProgram
VIII.?Letters?of?Notification
Chapter?14Sales?Letters
I.Sales?Letters?Should?Be?of?Language?Characteristics
II.The?Writer?Should?Be?Clear?on?the?Purpose?and?Get?All?Necessary?Preparations
III.Sales?Letters?Should?Be?Composed?of?Main?Content
IV.Sample?Letters
V.Selling?Yourself?with?Direct-Mail?Letters
Chapter?15Business?Report?Writing
I.Business?Trip?Reports
II.Progress?Reports
III.Proposal?Reports
IV.?Periodical?Reports
Chapter?16Understanding?and?Interpreting?Graphic?Information
I.Types?of?Charts
II.Commonly?Used?Expressions?for?Describing?Charts
III.Several?Important?Points?for?Showing?Charts
Key?to?the?Exercises
Bibliography
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