Part One Chinese Publishing History and Culture
Chapter 1 Book Publishing History in China
Section A Book Publishing in Ancient China
Section B Book Publishing in Modern and Contemporary China
Chapter 2 Rapid Development of Chinese Publishing Industry and Going Global Section A The Promotion and Strategies from the Government
Section B Approaches for Going Global of Publishing Houses
Part Two Publishing History of Western Countries
Chapter 3 General Considerations and Earliest Book Form in Europe
Section A General Considerations
Section B The Earliest Book Form in Europe
Chapter 4 Ancient Greco-Roman Publishing
Section A Alexandria Library
Section B The Destruction of the Worlds Ancient Literature
Chapter 5 Books in Ancient Greek and Roman and the Early Christian Era
Section A Greek and Roman in Classical Antiquity
Section B Books in the Early Christian Era
Chapter 6 The Medieval Book and Book Trade
Section A The Medieval Book
Section B The Flourishing Book Trade： 15501800
Chapter 7 The Age of Early Printing in Europe
Section A Early Printing： 14501550
Section B Printing in Britain
Chapter 8 US Publishing Colonial Times Present
Section A The Colonial Times to 1900： Beginnings
Section B US Publishing from 1900 to the End of the 20th Century： Going
Commercial
Part Three The Digitization and the Future of Book Publishing
Chapter 9 The Digitization of Book Publishing： A Case Study of Higher Education
Book Publishing
Section A The Crisis in Higher Education Books Publishing with the Emergence of
Digital Media
Section B Digitized Higher Education Books
Chapter 10 The Future of Book Publishing
Section A The Seven Technology Trends in Book Publishing
Section B Three Industry Goals in Book Publishing
內容試閱：
Section A The Promotion and Strategies from the
Government
After about 30 years of development since the reform and opening-up, Chinas economic strength and status have been acclaimed for the dramatic changes. As part of the national economy, the publishing industry has shared the rapid economic development and has become one of the most in?uential industries because both of its cultural implications and economic signifcances. Chinas overall economy has been continuously expanding outward to develop overseas markets and the label of Made in China is becoming increasingly well-known, by striking contrast, however, its publishing industry has been confned to the domestic market. Both publishing products and brands have failed to truly enter into the international market. Namely, while China is enjoying huge surplus in overall international trade, its publishing industry is undergoing huge defcit. In 1995, Chinese government officially released the statistics for trade in book copyright for the frst time. By 2006 there have been 12 years of offcial statistics and the core of which are summarized in Table 1, while Fig. 1 portrays Chinas performance in licensing arena more visually
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