Unit 1 An Overview of Ehibition
Module 1 Defining an Ehibition 2
Module 2 Classifying Ehibitions 6
Module 3 Choosing Ehibitions 10
Module 4 Further Eploration 14
Module 5 Simulation Workshop 16
Unit 2 Hosting an Ehibition
Module 1 Planning an Ehibition 20
Module 2 Publicizing an Ehibition 23
Module 3 Inviting Ehibitors 26
Module 4 Further Eploration 30
Module 5 Simulation Workshop 32
Unit 3 Pre-ehibition Preparations
Module 1 Entering the Ehibition and Security Check 35
Module 2 Building a Booth 39
Module 3 Inviting Clients 42
Module 4 Further Eploration 46
Module 5 Simulation Workshop 47
Unit 4 Visitors Reception
Module 1 Receiving Visitors at the Booth 51
Module 2 Having Dinner with Clients 54
Module 3 Seeing off Clients 58
Module 4 Further Eploration 61
Module 5 Simulation Workshop 63
国际会展英语（视听说）教程
Unit 5 Ehibits Presentation
Module 1 Introducing a Company 66
Module 2 Introducing a Showroom 69
Module 3 Introducing Ehibits 72
Module 4 Further Eploration 76
Module 5 Simulation Workshop 77
Unit 6 Business Negotiation
Module 1 Negotiating the Price 80
Module 2 Negotiating the Payment 83
Module 3 Negotiating Other Terms 88
Module 4 Signing a Contract 93
Module 5 Further Eploration 96
Module 6 Simulation Workshop 98
Unit 7 Post-show Work
Module 1 Discussing Booth Dismantling 101
Module 2 Giving Feedback to the Host 104
Module 3 Reporting an Ehibition 107
Module 4 Further Eploration 111
Module 5 Simulation Workshop 112
Unit 8 Business Follow-up
Module 1 Post-show Marketing Activities 115
Module 2 Following up Contracted Clients 119
Module 3 Following up Potential Clients 122
Module 4 Further Eploration 126
Module 5 Simulation Workshop 128
Scripts for Videos 130
参考文献 169
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