Reading and Writing Section
Unit 1 Design Ethics3
Part 1 Design for Survival and Survival through Design: What Can We Do?3
Pre-reading Activities3
Post-reading Activities8
Part 2 Design for Personal Needs10
Part 3 Confucian Design Ethics13
Part 4 Writing Skill16
Unit 2 Bauhaus20
Part 1 The History of Bauhaus20
Pre-reading Activities20
Post-reading Activities26
Part 2 Bauhaus at the Barbican: Art as Life27
Part 3 Water Gropius and His Masterpieces31
Part 4 Writing Skill32
Unit 3 Chinese Traditional Arts and Crafts34
Part 1 Paper cutting34
Pre-reading Activities34
Post-reading Activities39
Part 2 Embroidery40
Part 3 Kite44
Part 4 Writing Skill45
Unit 4 Animation and Cartoon48
Part 1 Animation48
Pre-reading Activities48
Post-reading Activities55
Part 2 Cartoon56
Part 3 Sustainable Development Strategy of Chinese Animation Industry59
Part 4 Writing Skill60
Unit 5 Stories of Designers65
Part 1 Raymond Loewy—the Man Who Streamlined the Sales-Curve65
Pre-reading Activities65
Post-reading Activities70
Part 2 Fashion Queen—Coco Chanel72
Part 3 Shigeo Fukuda， Japan76
Part 4 Writing Skill78
Unit 6 Design Management82
Part 1 What is Design Management?82
Pre-reading Activities82
Post-reading Activities86
Part 2 Why is Design Management Important?88
Part 3 Why is Design Management Important?②90
Part 4 Writing Skill92
Unit 7 Contemporary Japanese Design96
Part 1 Contemporary Japanese Design96
Pre-reading Activities96
Post-reading Activities102
Part 2 Hayao Miyazaki As Animator104
Part 3 英汉对比阅读107
Part 4 Writing Skill108
Unit 8 Green Design112
Part 1 Sustainable Design112
Pre-reading Activities112
Post-reading Activities116
Part 2 Reading Exercises118
Part 3 英汉对比阅读120
Part 4 Writing Skill122
Viewing， Listening and Speaking Section
Unit 1 Design Ethics127
Part 1 Background Information127
Part 2 Lead In127
Part 3 Listening Strategy—Making Predictions128
Part 4 Listening130
Passage 1 When Clients Ask You to Copy Another Design130
Passage 2 Victor Papanek131
Passage 3 The Social and Moral Responsibilities of the Designer132
Part 5 Viewing133
Clip 1 Dieter Rams’ Commandments133
Clip 2 Memphis135
Clip 3 Objects of Desire137
Part 6 Speaking139
Unit 2 Bauhaus140
Part 1 Background Information140
Part 2 Lead In140
Part 3 Listening Strategy—Making Predictions141
Part 4 Listening143
Passage 1 Bauhaus143
Passage 2 Visual Communication144
Passage 3 A Famous Designer in Bauhaus—Wilhelm Langenfeld145
Part 5 Viewing147
Clip 1 Inauguration of the Bauhaus in Dessau147
Clip 2 The Bauhaus Body Part in Dessau149
Clip 3 Bauhaus Staff Building and Its Ending in Dessau151
Part 6 Speaking153
Unit 3 Chinese Traditional Arts and Crafts154
Part 1 Background Information154
Part 2 Lead In154
Part 3 Listening Strategy—Making Inferences155
Part 4 Listening157
Long Conversation Folk Art157
Passage 1 Longquan Celadon158
Passage 2 Traditional Chinese Arts and Crafts in Danger159
Part 5 Viewing161
Clip 1 Dunhuang Art161
Clip 2 Court Ladies Preparing Newly-Woven Silk162
Clip 3 Qipao164
Part 6 Speaking165
Unit 4 Animation and Cartoon166
Part 1 Background Information166
Part 2 Lead In166
Part 3 Listening Strategy—Making Inferences167
Part 4 Listening169
Long Conversation Cartoons169
Passage 1 Motion170
Passage 2 Animation Industry171
Part 5 Viewing173
Clip 1 The films of Pixar Animation Studios173
Clip 2 China International Cartoon and Animation Festival173
Clip 3 Squash and Stretch175
Part 6 Speaking176
Unit 5 Stories of Designers177
Part 1 Background Information177
Part 2 Lead In177
Part 3 Listening Strategy—Taking Notes177
Part 4 Listening178
Long Conversation Graphic Design178
Passage 1 Famous Interior Designers179
Passage 2 Fashion Queen—Coco Chanel181
Part 5 Viewing182
Clip 1 Tom Ford Has Many Talents182
Clip 2 Ieoh Ming Pei and the Louvre183
Clip 3 Hartmut Esslinger’s Advice for Designers185
Part 6 Speaking186
Unit 6 Design Management187
Part 1 Background Information187
Part 2 Lead In187
Part 3 Listening Strategy—Taking Notes188
Part 4 Listening188
Passage 1 Educating for the Future188
Passage 2 Design Management Students Work to Empower the Craft
Industry in Ecuador190
Passage 3 Design Department Manager: Job Description and Duties192
Part 5 Viewing193
Clip 1 Design Thinking193
Clip 2 Hasso Plattner Institute of Design195
Clip 3 Desire Path197
Part 6 Speaking197
Unit 7 Contemporary Japanese Design198
Part 1 Background Information198
Part 2 Lead In198
Part 3 Listening Strategy—Memorizing Better199
Part 4 Listening200
Passage 1 The Japanese Rock Garden200
Passage 2 Yayoi Kusama201
Passage 3 Kimono203
Part 5 Viewing205
Clip 1 MUJI205
Clip 2 A Tea Bowl206
Clip 3 Ikebana207
Part 6 Speaking209
Unit 8 Green Design210
Part 1 Background Information210
Part 2 Lead In210
Part 3 Listening Strategy—Structure of English News Report211
Part 4 Listening211
Passage 1 What is Green Architecture?211
Passage 2 Design Plays an Important Role in Life and Economy212
Passage 3 The January Fashion Show: Future Fashion214
Part 5 Viewing216
Clip 1 Designers Set Sights on Social Responsibility216
Clip 2 Fashion School Adopts Environmental Textiles218
Clip 3 Eco Design Fair Offers Green Ideas219
Part 6 Speaking221
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