Unit 1 Business Industry
Text A Start a Business
Text B Entrepreneurship in China-Let a Million Flowers Bloom
Supplementary Reading
Building Excitement-Can China Avoid a Bubble?
Unit 2 Capital Markets
Text A Banking Industry
Text B Stock Exchange
Supplementary Reading
American Stock Markets-Reversal of Fortune
Unit 3 International Marketing
Text A Business Planning-Marketing Planning
Text B Supporting Offline Campaign Launches With Online
Marketing
Supplementary Reading
Online-coupon Firms-Groupon Anxiety
Unit 4 International Investment and Credit
Text A A Financial Mamage
Text B How to Promote and Regulate International Investments?
Supplementary Reading
Moving Toward a Global Currency
Unit 5 Business Elite
Text A The Resurrection of Steve Jobs——That Which Does Not Kill the
Boss of Apple Seems to Make Him Stronger
Text B Ann Moore: The CEO of Time
Supplementary Reading
Steve Jobs and the iPad of Hope——Apple''s Innovation Machine Churns
Out Another Game-changing Device
Unit 6 E-Commerce
Text A In E-Commerce, More Is More
Text B The Alibaba E-Commerce Empire
Supplementary Reading
Online Shopping: Selling Becomes Sociable
Unit 7 Econonuc Globalization and Multinational Corporation
Text A Globalization vs. Economic Sovereignty
Text B The World''s Top Choice——-China Remains the Most Popular
Destination for Foreign Direct Investment
Supplementary Reading
McDonald''s Eyes Growing Presence in Local Market
Unit 8 Economic Regulations and Law
Text A U.S.Sets 21st Century Goal: Building a Better Patent
Office
Text B Anti-trust Law Treats "All Firms Equally" Over 140 Cases
Handled; Rules
in Line With International Principles
Supplementary Reading
China E-commerce Giant Launches Campaign to Fight Online
Piracy
Unit 9 Economic Crisis
Text A The Great Depression
Text B U.S.Subprime Mortgage Crisis
Supplementary Reading
10 Ways to Manage Your Money in Economic Crisis
Unit 10 Human Resources Management
Text A Capturing the State of Human Resources in An Annual
Report
Text B The Tech Effect On Human Resources
Supplementary Reading
Risk Management and Human Resources Team Up to Cut Absence
Costs
Unit 11 Advertising and Publicity
Text A Internet Advertising
Text B Beijing Tries to Push beyond " Made in China"
Supplementary Reading
The Harder Hard Sell
Unit 12 Training
Unit 13 Corporate Culture
Unit 14 Business Ethics and Corporate Social Responsibility
Unit 15 WTO China
Key to Exercises
References
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