迈克尔?贝叶（Michael R. Baye） 美国印第安纳大学凯利商学院企业经济学与公共政策Bert Elwert讲座教授，拥有得克萨斯农工大学经济学学士学位和普渡大学经济学博士学位。主讲管理经济学和产业组织课程，授课对象包括本科生、MBA、博士生，曾荣获多项教学和研究奖。研究成果发表于American Economic Review，Journal of Political Economy等多家杂志。曾担任美国联邦贸易委员会经济局局长，目前是Journal of Economics and Management Strategy联合主编。
杰弗里?普林斯（Jeffrey T. Prince） 美国印第安纳大学凯利商学院企业经济学与公共政策副教授，Bert Elwert讲座教授，拥有迈阿密大学经济学及数学与统计学学士学位和西北大学经济学博士学位。他是少数几位同时在经济学和管理学顶级期刊（如American Economic Review，Academy of Management Journal）上发表论文的经济学家之一。目前是Information Economics and Policy编委。
內容試閱：
This book begins by teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topics not contained in any other single managerial economics textbook: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal?Cagent problems, raising rivals costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms. An increasing number of business schools are adopting this book to replace or use alongside managerial strategy texts laden with anecdotes but lacking the microeconomic tools needed to identify and implement the business strategies that are optimal in a given situation. This eighth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. The basic structure of the textbook is unchanged to ensure a smooth transition to this edition.
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