Unit 1 People 4
人
1.1 Meeting people 4
与人会面
1.2 Keeping the conversation going 6
让谈话继续
1.3 Finding out about people 8
了解某人
Unit 2 Talking about companies 10
谈论公司
2.1 Describing a company 10
描述公司
2.2 Starting a business 12
创办企业
2.3 Getting product information 14
获得产品信息
Unit 3 Jobs 16
工作
3.1 Company structure 16
公司结构
3.2 Describing responsibilities 18
职责描述
3.3 Leaving a message 20
留下信息
Unit 4 Work and play 22
工作与休闲
4.1 Inviting 22
邀请
4.2 Getting to know you 24
认识你
4.3 Market research 26
市场调研
Unit 5 Revision and consolidation 28
复习并巩固
Summary 30
总结
Unit 6 Transportation 32
交通工具
6.1 Describing infrastructure 32
基础设施描述
6.2 Forms of transport 34
运输方式
6.3 Dealing with an order 36
处理订单
Unit 7 Imports and exports 38
进口和出口
7.1 Talking about industries 38
谈论行业
7.2 Talking about imports and exports 40
谈论进口和出口
7.3 Made in America 42
美国制造
Unit 8 Arrangements 44
安排
8.1 Discussing an itinerary 44
讨论日程
8.2 Dealing with correspondence 46
处理信函
8.3 Making and changing and appointment 48
预约和更改预约
Unit 9 Products and services 50
产品和服务
9.1 Services 50
服务
9.2 Describing a product 52
产品描述
9.3 Keeping the customer happy 54
让客户满意
Unit 10 Revision and consolidation 56
复习并巩固
Summary 58
总结
Unit 11 Marketing 60
营销
11.1 Projecting an image 60
设计品牌形象
11.2 Choosing your media 62
选择媒体
11.3 Choosing a promotional product for your
company 64
为你们公司选择促销产品
Unit 12 Statistics 66
统计
12.1 Describing performance 66
描述绩效
12.2 Cause and effect 68
原因与结果
12.3 Presenting information 70
陈述信息
Unit 13 Money 72
钱
13.1 Negotiating the price 72
协商价格
13.2 Getting paid 74
付款
13.3 Chasing payment 76
催款
Unit 14 Socializing 78
社交
14.1 Gift-giving 78
物
14.2 Planning a free day 80
自由活动日计划
14.3 Eating out 82
外出就餐
Unit 15 Revision and consolidation 84
复习并巩固
Summary 86
总结
Unit 16 Business culture and ethics 88
企业文化与商业伦理
16.1 Corporate culture 88
企业文化
16.2 Everyday dilemmas 90
日常的两难选择
16.3 A woman’s place 92
女性地位
Unit 17 Meetings 94
会议
17.1 Greening the office 94
绿色办公室
17.2 Reporting 96
报告
17.3 Cutting costs 98
削减成本
Unit 18 Processes 100
流程
18.1 Talking about regulations 100
谈论规章制度
18.2 Describing a process 102
描述流程
18.3 Company history 104
公司历史
Unit 19 Conferences 106
大型会议
19.1 Finding a location 106
确定地点
19.2 Organizing the conference 108
组织会议
19.3 Presenting your product 110
介绍你的产品
Unit 20 Revision and consolidation 112
复习并巩固
Summary 114
总结
Files 116
文档
Tapescripts 125
听力脚本
Thanks and acknowledgements 135
致谢
附录：剑桥商务英语证书（BEC 初级）考试说明 136
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