Betfair is the world''s leading online betting exchange.
Launched in 2000, its annual revenues reached GBP145m in 2006. In
the last year, Betfair has more than doubled its number of
registered users. Since the first edition of the book was
published, the total number of Betfair websites has risen to 18,
and an Australian exchange has launched. The services Betfair offer
have also expanded, including a telephone betting operation and new
games including poker, blackjack and baccarat. This is the
definitive insider''s guide to playing - and winning - on Betfair.
Written by Betfair insiders it gives you the full picture of how
Betfair works; it explains the terms and jargon, helps you get
started on the site, introduces every type of play - including
poker and the Betfair Casino - and offers tips and insider know-how
that both newcomers seasoned Betfair punters can use to maximise
returns.
關於作者：
Alex Gowar is the Head of Brand Marketing at Betfair. A punter
for 15 years, he joined Betfair in 2002 when it employed about 100
people and has watched in amazement as it has grown into a global
business employing well over a thousand people. During that time he
has written and produced more ads, emails, websites, and TV
commercials than he dares remember. Jack Houghton was the Head of
Horseracing Communications at Betfair. He has been a life-long
punter and jumped at the chance to work at Betfair when offered a
job there in 2004. In 2007, he left the business to follow his
dream of training racehorses full-time. He also works as a
freelance journalist, writing about horseracing and betting. He won
the Martin Wills Award for racing journalism in 2002.
目錄：
Introduction.
Part I: Starting Out.
Chapter 1: Introducing Betfair.
Chapter 2: Starting Out with the Essentials. Chapter 3: Managing
Your Account.
Chapter 4: Choosing Your Market.
Part II: Let''s Get Betting.
Chapter 5: Placing Your First Bet.
Chapter 6: Doing the Maths.
Chapter 7: Betting In-Play.
Chapter 8: Using Betfair Starting Price.
Chapter 9: Poker, Games, and Casino.
Part III: Getting Serious.
Chapter 10: Finding Information.
Chapter 11: Low-Risk Betting: Trading.
Chapter 12: Low-Risk Betting: Arbing.
Chapter 13: Going Pro.
Chapter 14: Controlling Your Gambling.
Part IV: The Part of Tens.
Chapter 15: Ten Common Mistakes to Avoid.
Chapter 16: Ten Top Tips.
Chapter 17: Ten Sporting Information Sources.
Chapter 18: Ten or So Most Amazing Markets.
Chapter 19: Ten Betfair Firsts.
Appendix: Glossary.
Index.
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