Judging by all the hoopla surrounding business plans, you''d
think the only things standing between would-be entrepreneurs and
spectacular success are glossy five-color charts, bundles of
meticulous-looking spreadsheets, and decades of month-by-month
financial projections. Yet nothing could be further from the truth.
In fact, often the more elaborately crafted a business plan, the
more likely the venture is to flop.
Why? Most plans waste too much ink on numbers and devote too
little to information that really matters to investors. The result?
Investors discount them.
In How to Write a Great Business Plan, William A. Sahlman shows
how to avoid this all-too-common mistake by ensuring that your plan
assesses the factors critical to every new venture:
?· The people--the individuals launching and leading the venture
and outside parties providing key services or important
resources
?· The opportunity--what the business will sell and to whom, and
whether the venture can grow and how fast
?· The context--the regulatory environment, interest rates,
demographic trends, and other forces shaping the venture''s
fate
?· Risk and reward--what can go wrong and right, and how the
entrepreneurial team will respond
Timely in this age of innovation, How to Write a Great Business
Plan helps you give your new venture the best possible chances for
success.
關於作者：
William A. Sahlman is Dimitri V. d''Arbeloff Professor of
Business Administration at Harvard Business School and Senior
Associate Dean for External Relations. He is a member of the board
of directors or board of advisors of several private companies and
not-for-profit organizations.
威廉·A·萨尔曼哈佛商学院工商管理Dimiti V.DArbeloff—class of
1955教席教授。他的研究集中于创业企业在各个时期的投融资决策。与其相关的研究论题还包括风险投资金融体制，政府影响创业企业经济表现的政策研究。萨尔曼先生是哈佛商学院第一副院长，出版活动负责人。他是哈佛商学院出版集团董事长，该集团负责包括《哈佛商业评论》、案例研究、产品管理、哈佛商学院出版社与交互媒介等在内的对外出版工作。他同时服务于几家私营企业的董事会。
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