Unit One Company Organization and Management
Part One Lead-in and Warming-up
Part Two Texts
Text A: What Management Is and Why Management Is Needed
Text B: Time for the "Big Small" Company
Part Three Business Simulation
Part Four Fun Time
Unit Two Corporate Culture and Office Relationship
Part One Lead-in and Warming-up
Part Two Texts
Text A: Create a Positive Corporate Culture
Text B: Dealing with an Office Relationship
Part Three Business Simulation
Part Four Fun Time
Unit Three Human Resources Management
Part One Lead-in and Warming-up
Part Two Texts
Text A: In-service Training
Text B: Job Satisfaction and Job PromotionRaise in Pay
Part Three Business Simulation
Part Four Fun Time
Unit Four Business Documents
Part One Lead-in and Warming-up
Part Two Texts
Text A: Introduction of Business Documents
Text B: Differences between Business Letters and Business E-mail
Part Three Business Simulation
Part Four Fun Time
Unit Five Business Conferences
Part One Lead-in and Warming-up
Part Two Texts
Text A: Conducting Effective Business Conferences
Text B: Business Conference Handout, Report and Etiquette
Part Three Business Simulation
Part Four Fun Time
Unit Six Business Negotiation
Part One Lead-in and Warming-up
Part Two Texts
Text A: The Steps of Business Negotiation
Text B: The Acceptance Must Be Unconditional
Part Three Business Simulation
Part Four Fun Time
Unit Seven Business Etiquette
Part One Lead-in and Warming-up
Part Two Texts
Text A: Business Etiquette in Pacific Rim Countries
Text B: Etiquette and Business Etiquette
Part Three Business Simulation
Part Four Fun Time
Unit Eight Business Travel
Part One Lead-in and Warming-up
Part Two Texts
Text A: How to Plan for Business Travel
Text B: Business Travel Etiquette
Part Three Business Simulation
Part Four Fun Time
Unit Nine Marketing Strategy
Part One Lead-in and Warming-up
Part Two Texts
Text A: Marketing Strategy and Marketing Mix
Text B: Branding and Advertising
Part Three Business Simulation
Part Four Fun Time
Unit Ten Finance Management and Control
Part One Lead-in and Warming-up
Part Two Texts
Text A: Finance Management and Control
Text B: Accounting
Part Three Business Simulation
Part Four Fun Time
参考答案
参考文献