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| 內容簡介： |
我们所生活的世界是一个七彩的世界，五颜六色、琳琅满目的色彩都在无声地诉
说着这个世界中的一切事物，这些色彩究竟代表了什么？他们之间会构成什么样的创意
搭配？他们构成的各式搭配又会带来什么样的味道？本书将通过一种直观的方式来解决
这些疑问，为读者讲述一个创意色彩搭配的世界。
全书共分为12章，第1章主要阐述了色彩的基础知识，使读者能了解到什么是色
彩，为之后能更好地理解各种色彩的组合与搭配奠定基础；第2章主要从理论上分析了
什么样的搭配可以体现创意；第3章则从色彩出发，为读者讲述色彩的意向表现；剩下
的部分则是从性格、情感、风景、服装、食品、家具、建筑、包装、广告9个方面为读
者具体解析创意配色及其所带来的情感体验。本书希望通过这种层层递进、深入浅出的
讲述方式能够使读者提升创意配色能力与审美力。
与此同时，丰富且贴切的实例解析、结合关键词的配色方案也是本书的特色之
一，通过这样的方式，读者不仅能够对创意配色有更加直接的观感，而且能与理论相结
合，进一步提升自己对于创意配色的理解，从而能更加轻松地将创意配色运用到实践中
去，这也是编者希望通过本书所达到的目的。
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| 目錄：
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Chapter 01 色彩的基础知识
1.1 光与色 ·································· 2
1.1.1 光与色 ············································· 2
1.1.2 光的性质 ········································· 2
1.2 色彩的关系 ·························· 5
1.2.1 三原色 ············································· 5
1.2.2 色彩的混合原理······························· 6
1.3 色彩的分类 ·························· 7
1.4 色彩的三要素 ······················ 8
1.4.1 色相················································· 8
1.4.2 明度················································· 9
1.4.3 纯度··············································· 10
1.4.4 色彩三要素的综合运用 ·················· 12
Chapter 02 用色彩的对比与调和来表现创意
2.1 色彩的对比方式 ················ 16
2.1.1 同时对比 ······································· 16
2.1.2 连续对比 ······································· 16
2.2 色彩的对比与调和 ············ 17
2.2.1 色相的对比 ···································· 17
2.2.2 色相的调和 ···································· 19
2.2.3 明度的对比 ···································· 22
2.2.4 明度的调和 ···································· 23
2.2.5 纯度的对比 ···································· 25
2.2.6 纯度的调和 ···································· 26
2.3 无彩色的对比与调和 ········ 28
2.4 色彩的面积对比与调和 ···· 29
2.5 色彩的位置对比与调和 ···· 31
2 \ 配色速查手册——创意色
Chapter 03 色彩的意象表现
3.1 红色 ···································· 34
3.2 橙色 ···································· 36
3.3 黄色 ···································· 37
3.4 绿色 ···································· 38
3.5 蓝色 ···································· 40
3.6 紫色 ···································· 42
3.7 黑白灰 ································ 43
Chapter 04 以性格为主的创意配色
活泼 ··························································· 48
老年 ··························································· 50
慈善 ··························································· 52
青春 ··························································· 54
天真 ··························································· 56
沉稳 ··························································· 58
文静 ··························································· 60
冷漠 ··························································· 62
热情 ··························································· 64
成熟 ··························································· 66
勇敢 ··························································· 68
温柔 ··························································· 70
端庄 ··························································· 72
Chapter 05 以情感为主的创意配色
喜悦 ··························································· 76
紧张 ··························································· 78
哀悼 ··························································· 80
烦躁 ··························································· 82
压抑 ··························································· 84
愤怒 ··························································· 86
豪迈 ··························································· 88
友爱 ··························································· 90
悲痛 ··························································· 92
和善 ··························································· 94
忧愁 ··························································· 96
兴奋 ··························································· 98
思念 ························································· 100
激情 ························································· 102
目录 3
Chapter 06 以风景为主的创意配色
海景 ························································· 106
荒凉 ························································· 108
夕阳 ························································· 110
森林 ························································· 112
雪色 ························································· 114
烂漫 ························································· 116
明朗 ························································· 118
秀丽 ························································· 120
茂盛 ························································· 122
怡人 ························································· 124
明净 ························································· 126
幽深 ························································· 128
明媚 ························································· 130
清幽 ························································· 132
辽阔 ························································· 134
淡雅 ························································· 136
Chapter 07 以服装为主的创意配色
华丽 ························································· 140
运动 ························································· 142
森女 ························································· 144
新潮 ························································· 146
淑女 ························································· 148
中性 ························································· 150
高贵 ························································· 152
海军风······················································ 154
洛丽塔······················································ 156
简约 ························································· 158
清新 ························································· 160
熟女风······················································ 162
休闲 ························································· 164
朴素 ························································· 166
Chapter 08 以食品为主的创意配色
新鲜 ························································· 170
冰爽 ························································· 172
酥脆 ························································· 174
美味 ························································· 176
苦涩 ························································· 178
麻辣 ························································· 180
滋滑 ························································· 182
绵软 ························································· 184
酸爽 ························································· 186
香甜 ························································· 188
4 \ 配色速查手册——创意色
Chapter 09 以家居为主的创意配色
舒爽 ························································· 192
乡村 ························································· 194
浪漫 ························································· 196
复古 ························································· 198
素雅 ························································· 200
温馨 ························································· 202
田园 ························································· 204
豪华 ························································· 206
Chapter 10 以建筑为主的创意配色
教育 ························································· 210
商业 ························································· 212
古朴 ························································· 214
娱乐 ························································· 216
办公 ························································· 218
Chapter 11 以包装为主的创意配色
清爽 ························································· 222
醒目 ························································· 224
质感 ························································· 226
厚重 ························································· 228
淳朴 ························································· 230
轻薄 ························································· 232
卡通 ························································· 234
实惠 ························································· 236
柔雅 ························································· 238
高档 ························································· 240
天然 ························································· 242
优雅 ························································· 244
怀旧 ························································· 246
Chapter 12 以广告为主的创意配色
对比 ························································· 250
抽象 ························································· 252
沉重 ························································· 254
环保 ························································· 256
鲜明 ························································· 258
幽默 ························································· 260
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