Unit 1 Tourism Development1
Text A Chinas Travel and Tourism Market Takes Off1
Words and Expressions7
Key Concepts10
Notes11
Exercises11
Text B Tour Operators Gaze into their Crystal Balls14
Words and Expressions18
Key Concepts20
Notes20
Exercises21
Case Study The Future of the Travel Industry Unquestionably is a Connected One24
Unit 2 Outbound Tourism26
Text A Developments in Chinas Outbound Tourism in Recent Years26
Words and Expressions30
Key Concepts32
Notes32
Exercises34
Text B Chinese Tourism: The Good, the Bad and the Backlash37
Words and Expressions41
Key Concepts42
Notes43
Exercises44
Case Study Young Hands Drive Surge in Overseas Travel48
Unit 3 Food Culture50
Text A Chinese Food Cultural Profile50
Words and Expressions54
Key Concepts56
Notes57
Exercises58
Text B An Introduction to French Cuisine and Dining Etiquette61
Words and Expressions67
Key Concepts69
Notes69
Exercises70
Case Study French Cuisine: Foodies Fight to Protect the Term Restaurant73
Unit 4 Lodging Industry75
Text A An Overview of the Hotel Industry75
Words and Expressions79
Key Concepts81
Notes82
Exercises83
Text B Four Better and Cheaper Alternatives to Hotels86
Words and Expressions91
Key Concepts93
Notes93
Exercises93
Case Study How Online Review Sites Are Affecting Your Hotel97
Unit 5 Transportation in Tourism100
Text A China, a High-Speed Railway Kingdom100
Words and Expressions104
Key Concepts106
Notes106
Exercises107
Text B Some Tips for Self-driving Tour in China110
Words and Expressions115
Key Concepts117
Notes118
Exercises118
Case Study ACC Attended Forum on Patterns ＆ Trends of China Self-Driving Tourism121
Unit 6 Development and Protection of Tourism Resources122
Text A A Case Study of Tourism in the UK National Parks122
Words and Expressions126
Key Concepts127
Notes128
Exercises129
Text B Sustainable Tourism, Responsible Tourism and Humane Tourism131
Words and Expressions136
Key Concepts137
Notes138
Exercises138
Case Study Problems with Sustainable Tourism in the Third World142
Unit 7 Ecotourism143
Text A Ecotourism in India143
Words and Expressions147
Key Concepts148
Notes148
Exercises149
Text B Human Impacts on Antarctica and Threats to the Environment152
Words and Expressions155
Key Concepts156
Notes157
Exercises158
Case Study Amazons Biodiversity: Clearing up Doubts as to the Benefits of Ecotourism161
Unit 8 Tourism Shopping164
Text A Top Shopping Areas in Hong Kong164
Words and Expressions167
Key Concepts168
Notes169
Exercises172
Text B Shopping Habits of Chinese People175
Words and Expressions178
Key Concepts180
Notes180
Exercises182
Case Study How to Claim Sales Tax Back When Leaving the United States185
Unit 9 Entertainment in Tourism187
Text A Entertainment Tourism187
Words and Expressions191
Key Concepts193
Notes193
Exercises195
Text B198
Film Tourism in New Zealand198
Words and Expressions202
Key Concepts204
Notes204
Exercises205
Case Study Agritainment 农家乐 Booms South West China Villages208
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Unit 10 Tourism Marketing210
Text A Event ManagerThe Best Job in the World?210
Words and Expressions214
Key Concepts216
Notes216
Exercises217
Text B New York City Tourism: A Model for Success220
Words and Expressions225
Key Concepts226
Notes226
Exercises228
Case Study District Boosts Sports, Culture231
Unit 11 Tourism Human Resources Management232
Text A Hotel Human Resources Five Greatest Challenges232
Words and Expressions236
Key Concepts237
Notes237
Exercises238
Text B Human Resources Planning for Tourism in Protected Areas242
Words and Expressions246
Key Concepts247
Notes248
Exercises248
Case Study Who Would You Trust?252
Unit 12 Legal Issues in Tourism255
Text A Legal Advice for Americans Traveling Abroad255
Words and Expressions259
Key Concepts261
Notes261
Exercises263
Text B Travel with Credit Cards265
Words and Expressions269
Key Concepts271
Notes271
Exercises273
Case Study Travel Assistance: How to Prepare for an Unexpected
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