01
第一章景区管理导论
Chapter 1Introduction of visitor attractions management第一节景区概念解析2
Conception and analysis of visitor attractions第二节景区发展历程10
Development history of visitor attractions第三节景区管理理论15
Management theory of visitor attractions第四节景区管理定位25
Orientation of visitor attractions management
37
第二章景区规划管理
Chapter 2Visitor attractions planning and management第一节景区规划可行性研究38
The feasibility study of visitor attractions planning第二节景区规划的编制规范41
The compilation specification of visitor attractions planning第三节景区规划的系统结构47
The systematic structure of visitor attractions planning第四节景区规划的运作管理54
The operation management of visitor attractions planning第五节景区规划开发模式探索58
The exploration about development model of visitor attractions planning
71
第三章景区开发筹建管理
Chapter 3Visitor attractions development and construction management第一节景区工程建设合同管理72
Construction contract management of visitor attractions project第二节景区工程建设质量管理75
Quality management of construction project in visitor attractions第三节景区工程建设投资管理79
Investment management of construction project in visitor attractions第四节景区开业策划运作管理83
Operation management of visitor attractions opening plan
目录 93
第四章景区产品创新管理
Chapter 4Innovation management of visitor attractions product第一节景区产品的特性与创新意义94
Characteristic and innovative significance of visitor attractions product第二节景区产品创新的理论与原则97
Theory and principle of visitor attractions product innovation第三节景区产品创新的方法与途径98
Methods and approaches visitor attractions product innovation第四节景区产品创新的运作与管理102
Operation and management of visitor attractions product innovation第五节景区节庆演艺产品策划管理105
Planning management of festival and performance in visitor attractions
117
第五章景区组织结构管理
Chapter 5Management of visitor attractions organizational structure第一节景区组织的建立原则与基本形式118
The establishment principle and basic form of visitor attractions organization第二节景区组织的机构设置与职权分配122
Structural establishment and assignment of authority of visitor attractions organization第三节景区组织的运行机制与管理制度127
The operating mechanism and management system of visitor attractions organization第四节人力资源的岗位培训与绩效考核129
Post training and performance appraisal of human resources
137
第六章智慧景区管理
Chapter 6Management of wisdom visitor attractions第一节智慧景区基本概念与内涵138
The basic summary and connotation of wisdom visitor attractions第二节智慧景区的总体框架构建146
Framework construction of wisdom visitor attractions第三节智慧景区的系统建设内容156
System construction of wisdom visitor attractions
169
第七章景区市场营销管理
Chapter 7Marketing management of visitor attractions第一节景区市场需求分析170
The analysis of visitor attractions marketing第二节游客消费行为分析174
The analysis of consuming behavior第三节景区市场营销管理179
Marketing management of visitor attractions
203
第八章景区游客引导管理
Chapter 8Guide management for visitor in visitor attractions第一节景区标识系统管理204
Identity management system of visitor attractions第二节景区安全管理206
Safety management of visitor attractions第三节景区游客综合管理217
Integrated management of visitors in visitor attractions
227
第九章景区质量管理
Chapter 9Quality control of visitor attractions第一节景区产品质量管理228
The quality management of visitor attractions product第二节景区服务质量管理232
Quality control of visitor attractions service第三节旅游景区综合质量管理247
The integrated quality management of visitor attractions
265
第十章景区游乐设备管理
Chapter 10Recreation facilities management of visitor attractions第一节景区游乐设备的分类与特征266
The classification and characteristic of recreation facility in visitor attractions第二节景区游乐设备的操作与运营272
The operation and service of recreation facility in visitor attractions第三节景区设施设备的维护与保养279
Maintenance and maintain of recreation facility in visitor attractions第四节景区设施设备的维修与更新282
The maintenance and update of facility in visitor attractions
291
第十一章景区资本运作管理
Chapter 11Capital operation management of visitor attractions第一节景区资本管理任务292
The mission about capital operation management of visitor attractions第二节景区成本管理304
Cost control of visitor attractions第三节景区利润分配309
Profit disposition of visitor attractions第四节景区融资管理313
Financing management of visitor attractions
323
第十二章景区经营战略管理
Chapter 12Business strategy management of visitor attractions第一节景区经营战略管理过程324
The process about business strategy management of visitor attractions第二节景区专业化战略的管理333
Specialization strategy management of visitor attractions第三节景区集团化战略的管理338
Group Strategy of visitor attractions第四节景区品牌化战略的管理341
Brand management strategy of visitor attractions第五节景区国际化战略的管理344
International strategy management of visitor attractions
353
本课程阅读推荐
Reading Recommendation
357
参考文献
References
購物車/收銀台(
0
) | 在線留言板
| 付款方式
| 運費計算
| 聯絡我們
| 幫助中心 |
加入書簽
HOME
新書上架
