Unit 1 International Hotel Business TEXT A World Travel & Tourism Council TEXT B The American Hotel & Lodging Association Unit 2 Multinational Hotel Corporation TEXT A Cultural Differences In International Hotel Development TEXT B Marriott Create the World'' s Largest Hotel Company Unit 3 Ethics and Corporate Social Responsibility TEXT A Does Corporate Social Responsibility Increase Profits? TEXT B Greening Up the Hotel Industry Unit4 Brand Management TEXT A How Technology is Impacting Hotel Brand Management? TEXT B Business Impact of Social Media Unit 5 Hotel.Finance TEXT A Application of Management Accounting In the Hotel Industry TEXT B Change Revenue Recognition for Certain Franchise Fees Unit 6 Hotel Leadership TEXT A Women Gaining Leadership Roles TEXT B The effect of spiritual leadership Unit 7 Hospitality Real Estate TEXT A Value Place inks deal to develop 25 hotels in Washington TEXT B Ashford hospitality trust & prime Inc Unit 8 Hotel Human Resource Management TEXT A The Employee Free Choice Act TEXT B Human resource management in the hotel industry Unit 9 Hotel Sale & Marketing TEXT A How Hospitality Brands Can Stay Competitive ? TEXT B Why targeted marketing is critical for hospitality Unit 10 Hotel Logistics TEXT A What is Hotel Logistics? TEXT B Hospitality Logistics： Benefits to Streamline Renovations Unit 11 Hotel E-commerce TEXT A E-commerce： a Kind of New Commercial Tool TEXT B How has technology grown in the hospitality market? Unit 12 Hotel Outsourcing & Procurements TEXT A Outsourcing services in hotel industry TEXT B Choice Hotels leverages in-house e-procurement tool Unit 13 Hotel Marketing Research TEXT A Information retrieval and research methods TEXT B You Get What You Create - Accountability Unit 14 Hotel Business Communication TEXT A The skills of business communication TEXT B Global Conversations with Enterpreneurs Unit 15 Hotel Distribution TEXT A Cost of distribution out of control or a real expense TEXT B The Usage of E-distribution in the Hospitality Industry Unit 16 How to Make the Service Well TEXT A Take the Service Elevator to The Top Floor TEXT B How to make the hotel service well 课后习题答案
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