Ⅰ. An Analysis of Basic Theory of Beijing Business
Basic Concept and Features of Beijing Business Contents of Research on Beijing Business Methods of Research on Beijing business
Ⅱ. The Origin and Development Tracks of Beijing Business
The Evolution of Beijing Business in History The Development Tracks and Features of Beijing Business
Ⅲ. An Analysis of Development Environment of Beijing Business
Beijing Business in Policy Beijing Business in Consumption-orientation Beijing Business in Cultural Cultivation
Ⅳ. Beijing businessmen and Business Groups
The Similarities and Differences between Beijing businessmen and Business Groups Business Groups Organization-Industrial and Commercial Guild Hall
Ⅴ. Beijings Commercial Blocks in History
Zhongdu Business in the Jin Dynasty and Ancient Commercial Blocks in Tanzhou The Origin of Business in the Yuan Dynasty and Commercial Blocks of The Bell and Drum Tower The Commercial Scenes in Beijing in the Ming Dynasty and Commercial Blocks in Dongsi Commercial Distribution in the Qing Dynasty in Beijing and Commercial Blocks at Qianmen
Ⅵ. Time-honored Brands in Beijing Business
The Development of Time-honored Brands in the Ming and Qing Dynasties Operation Features of Time-honored Brands The Story of Time-honored Brands and Figures of Beijing Business
內容試閱：
Preface
The book Beijing Business is finally drafted through the nearly two-year hard work of research group on Beijing business in Beijing College of Finance and Commerce, and is supported by the Beijing Municipal Education Commission, the Beijing Municipal Bureau of Commerce, a lot of business experts and time-honored enterprises. Now it is on the market for further discussion.
As a vital important part of the program Science and Technology Innovation Platform for Universities supported by Beijing Municipal Education Commission, Beijing Business is the first academic work of research on Beijing business by Beijing College of Finance and Commerce. It also draws a fundamental conclusion about our research on ancient Beijing business and demonstrates our understanding of its culture.
Beijing business is about the research on business development. Deeply ingrained in Beijing, its culture is profound, unique and with obvious characteristics of Beijing, which is the capital and used to be an imperial city for a long time. Integrating various cultures all around the world, Beijing business culture has extended for a long history with its endless vitality, clear development track, profound cultural connotation and exquisite inheritance. The business cultures of Anhui and Shanxi province are widely considered symbols of regional business culture in China, so is the business culture of Beijing. Therefore, its academic research is typical and irreplaceable.
Since Beijing College of Finance and Commerce proposed the concept of research on Beijing business at the first seminar of Beijing business in January, 2006, it has been included into the academic research system and regarded as the most significant research project in our college. We planned to write an academic monograph of Beijing business, set a relevant reference center and a museum for further research through cooperation with experts and scholars specialized in the research on Beijing business culture and time-honored business enterprises in Beijing. We also hoped to sort out the development of Beijing business in all respect, sum up its academic system and extract the essence of its culture through the efforts of our generation.
Beijing business culture is so profound that its research cant be completed overnight. In an attempt to carry out our research in a more systematic manner, we have clearly defined the recent stages of research on it and the points at different stages. The first stage is from 2005 to 2006： about its history before the Republic of China, focusing on collecting ancient materials and researching on its basic features; The second stage is from 2006 to 2008： about its history from the founding of the Republic of China to 1956 when public-private partnership was formed, focusing on collecting its modern materials and researching on its time-honored business, commercial blocks and business-based figures; The third stage is from 2008 to 2010： about its development after 1956, focusing on collecting contemporary materials and researching on its culture.
At present, we are gradually carrying out the work of the second stage on the basis of the results of the first stage. In this process, we have collected, analyzed and extracted research material for millions of words about ancient Beijing business by visiting dozens of experts and scholars and conducting in-depth interviews with more than 60 time-honored enterprises. In addition, we held two large-scale research forums and about 10 small-scale seminars, extensively listening to advices and suggestions from experts and enterprises in the fields of business, custom and culture. Upon the results of actions mentioned-above, we thought it is necessary to write a theoretical monograph, displaying the history of Beijing business and some basic issues such as development environment, business policy, brands, industrial structure and urban commercial blocks, and communicating and sharing the fruit of our research with people who show concern to it from all walks of life. Now the primary work of compilation is completed, and the book is named as Beijing Business.
Beijing Business mainly clarifies the following basic topics in the research on Beijing business：
First, it introduces the basic definition of business in Beijing.
We believe that the Beijing business is a regional business and culture formed and developed in Beijing, the capital of China. It is oriented in the capitals consumption and has specific connotation.
Ancient business in Beijing is an integration of diverse business cultures, in which court aristocrats and officials with high-level consumption are main service targets, commercial time-honored brands rich in historical and cultural connotation are market carriers, commercial blocks with brands across the country are special markets and the profound Confucianism is management culture.
Research on Beijing business focuses on the business in Beijing, which serves as the capital of China for over 850 years, and deeply discovers and studies business policies, consumption features, seller structures, commercial blocks, and management cultures in different historical periods.
Second, it clarifies the development tracks and main features of ancient business in Beijing.
As a historically continuous commercial culture, ancient business has the common development features although it shows different aspects in the face of historical backgrounds and business policies with continuous vicissitudes of dynasties, different historic backgrounds and business policies lead to different features. However, ancient Beijing business is a culture with historical continuity, and it has common development features. Below are three basic aspects： from the perspective of policy, state and city development policies have an extensive influence on its development and the formation of its structure; from the perspective of consumption, Beijing business is an industrial system driven by consumption of the national capital, featuring serve for people with high-level consumption in different times; from the perspective of culture, Beijing business is an all-inclusive and all-embracing business culture in China via absorbing essences from others, and deeply influenced by the culture of Beijing and Confucianism. In short, influenced by changes in policies, driven by consumption and cultivated in rich culture, Beijing business becomes a unique business system with characteristics of a national capital and an imperial capital.
Third, it analyzes the development environment and features of well-known commercial blocks and time-honored brands in Beijing in history.
Commercial blocks and time-honored brands are two representatives in the study of ancient business in Beijing, and they are the tangible carriers for the prosperity of Beijing city and the development of its business culture.
The obvious distinction between commercial blocks in Beijing and those of other big cities attributes is the idea of almighty imperial power and symmetrical layout pattern. For over 850 years, Beijing is the national capital and economic center, providing excellent conditions for time-honored brands to survive and develop. Thus there is no doubt that time-honored brand in Beijing rank high in China in the virtue of their large number, various industries and full preservation of historical materials. This book mainly focuses on introducing development environment of time-honored brands in Beijing, and discovering historical treasure of time-honored brands and enterprises and development track of business culture.
Beijing Business is only our rudimentary research result on Beijing business, and we will keep our study to successively carry out a series of monographs about it in relation to its development policy, commercial blocks, time-honored brands and famous business figures. We look forward to gaining more achievements of this research, reviving the spirits of Beijing business, and leading it to the future and the world!
Finally, I would like to express my gratification again for units, departments and individuals who have strongly supported us in the research on Beijing business. Also, I am grateful to the members of research group of our college who have worked hard in the research and the compilation of this book： Professor Wang Chengrong, Professor Wang Xilai, Associate Researcher Lai Yang, Associate Researcher Han Chunning, Assistant researchers Li Cheng, Huang Aiguang, Hu Xin, Kang Jian and Zhao Ting. In addition, I would like to express my gratitude to Professor Yuan Jiafang from Capital University of Economics and Business, Professor Zhu Zuxi from the Institute of Beijing Studies of Beijing Union University, and Miu Kefeng, the senior economist and expert of our college for their participation in the research and great contribution to the compilation of this book, as well as Zang Hongge, the president of the Beijing Business Economics Association and other senior leaders, veteran experts and entrepreneurs in Beijing business circles for their active participation in the research and demonstration of this book and plenty of information and clues they provided! Particularly, great gratitude is also showed to the Beijing Municipal Education Commission, the Beijing Municipal Commerce Bureau, the Beijing Business Economics Association and its member units, numerous time-honored enterprises in Beijing! No Pains, no gains. Todays achievement belongs to all of us.
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