Unit 1 Overview of Cross-border E-commerce 1
Chapter 1 Concept and Characteristics of Cross-border E-commerce 2
Chapter 2 The Significance of Cross-border E-commerce 9
Chapter 3 Cross-border E-commerce Development in China 16
Chapter 4 Customer Service of Cross-border E-commerce 22
Unit 2 Introduction to Main Cross-border E-commerce Platforms 29
Chapter 1 Alibaba.com 30
Chapter 2 AliExpress 36
Chapter 3 Amazon Platform B2B 43
Chapter 4 Amazon Platform B2C 49
Chapter 5 DHgate 57
Chapter 6 E-commerce Platforms in Different Countries 64
Unit 3
Unit 3 Pre-sale Services of Cross-border E-commerce 73
Chapter 1 Store Description 74
Chapter 2 Title Description 83
Chapter 3 Product Description 91
Chapter 4 Platform-inside Marketing 100
Chapter 5 SNS Marketing 108
Chapter 6 SEO & SEM 119
Unit 4 On-sale Services of Cross-border E-commerce 127
Chapter 1 Product Information Inquiry 128
Chapter 2 Payment 141
Chapter 3 Price Negotiation 153
Chapter 4 Product Packaging 162
Chapter 5 Shipment and Delivery 171
Unit 5 After-sales Services of Cross-border E-commerce 183
Chapter 1 Disputes and Complaints 184
Chapter 2 Comments on ProductService 199
Chapter 3 Customer Maintenance 208
Chapter 4 Consumer Habits and Characteristics of Major Countries Ⅰ 218
Chapter 5 Consumer Habits and Characteristics of Major Countries Ⅱ 225
Appendices 233
Appendix I Products Catalogues
商品分类名称中英文对照 234
Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves
一带一路沿线国家介绍 250
参考文献 269
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