Chapter 1 Internet & E-commerce
Part 1 Need to Know : Everything’s so Near and Smart
Part 2 Further Study : E-Commerce - Business Models
Part 3 Super Links : International e-commerce statistics
E-commerce: A Promoter for the Transformation and Upgrading of Chinese Economy
Chapter 2 The Boom of E-commerce
Part 1 Need to Know : Online Site Goes after Chinese in US on 11/11
Part 2 Further Study : Wanda Takes over E-payment Company 99Bill
Part 3 Super Links : Alipay Targets Retailers with New Services
Wal-Mart Makes Online Shopping Steps for Growth
Chapter 3 Online Shopping
Part 1 Need to Know : Sales Report: 2015 Thanksgiving Day， Black Friday，
Cyber Monday
Part 2 Further Study : Boom of online market
Part 3 Super Links : Popular Black Friday and Cyber Monday Products Sold by Online Businesses
B2B E-commerce Growing; Becoming More Like B2C
Chapter 4 Online Paying
Part 1 Need to Know : Alipay being used by 100 million to access public-sector transactions
Part 2 Further Study : Alipay study: Smartphones are likely to replace wallets
Part 3 Super Links : WeChat turns to ’app accounts’ for success
China Sees Tremendous Growth in Mobile Payment Services
Chapter 5 The safety
Part 1 Need to Know : How to shop safely and securely online
Part 2 Further Study : Say No to Streaking to Ensure Online Payment Security
Part 3 Super Links : E-Commerce - Security Systems
Online shopping scams
Chapter 6 Colorful Websites of Online Shops
Part 1 Need to Know : Hot-Sellers on eBay Taking up Space in Your Home
Part 2 Further Study : 5 Tips for Starting an E-commerce Business
Part 3 Super Links : Shoppers Turn to Small Online Retailers for Unique， Hard-to-find Items
How do I get more traffic to my website or online shops?
Chapter 7 The Delivery of E-commerce
Part 1 Need to Know : The Past Glory---the Case Study of kuaishubao.com
Part 2 Further Study : Is two-hour delivery the future of e-commerce? Canadian e-tailer gives it a try
Part 3 Super Links : The (Many) Benefits of Offering Free Shipping
Drop Shipping: 5 Tactics of Successful Retailers
Chapter8 Customer service of E-commerce
Part 1 Need to Know : What Customers Expect in the E-Commerce Age
Part 2 Further Study : Customer service best practices: Making social media a two-way conversation
Part 3 Super Links : 7 Blogging Tips to Increase Online Sales
Impact of reviews on consumer behavior
附录一 参考答案
附录二 电子商务常用专业术语
附录三 全球知名电子商务网站示例
II. Learning Guide
Near - a location-based O2O (online-to-offline) platform- links consumers and nearby stores or merchants to create a ”smart” business circle. (P1)
基于位置的线上到线下平台Near将消费者和附近的商店或商家联系在一起营造一个”智能”商圈。
Hong Kong-born Tim Lee founded Qfpay - an e-payment startup - which eventually launched Near and put it to the test in Wangjing， a major residential and technological area of Beijing’s Chaoyang district. (P3)
香港出生的蒂姆李创立了电子支付新兴公司创方公司，创方公司终发布了Near并将其在北京朝阳区的主要居民区和技术密集区望京地区试运行。
Lee says when consumers want to seek out a cafe that can hold 10 people， stores in the area would scramble for the business as soon as they get the signal through the platform. (P4)
李说当消费者们想物色一家可以容纳10人的咖啡馆时，该地区的商家们通过平台一收到信号就会去抢这一单生意。
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