Introduction to the Second Edition iv
第二版导言
Module 1 Cultural diversity
and socializing
文化多样性和社交
Unit 1 Building a relationship 6
建立关系
1 Cross-cultural understanding (1) 6
跨文化理解（1）
2 Welcoming visitors 8
欢迎参观者
3 Small talk: keeping the conversation going 10
闲聊：让谈话继续下去
Unit 2 Culture and entertainment 14
文化和娱乐
1 Cross-cultural understanding (2) 14
跨文化理解（2）
2 Inviting， and accepting or declining 15
邀请、接受或拒绝
3 Eating out 19
外出就餐
Module 2 Using the telephone
电话沟通
Unit 3 Could I leave a message? 24
我可以留言吗
1 Preparing to make a telephone call 24
为打电话做准备
2 Receiving calls 25
接电话
3 Taking and leaving messages 26
留言
4 Asking for and giving repetition 28
要求重复和给予重复
5 The secretarial barrier 29
来自秘书的阻力
Unit 4 Good to hear from you again! 34
很高兴再次接听你的电话
1 Cross-cultural communication on the
telephone (1) 34
跨文化电话沟通（1）
2 Setting up appointments 37
预约
3 Changing appointments 40
约定变更
4 Ending a call 41
结束通话
Unit 5 Unfortunately there’s a problem … 45
报歉，有一个问题……
1 Cross-cultural communication on the
telephone (2) 45
跨文化电话沟通（2）
2 Problem solving on the telephone 46
通过电话沟通解决问题
3 Complaints 48
投诉
Module 3 Presentations
演讲或展示
Unit 6 Planning and getting started 55
计划和开始
1 Presentation technique and preparation 55
演讲或展示技巧及准备
2 The audience 58
受众
3 Structure (1) The introduction 59
结构：（1）介绍
Unit 7 Image， impact and making an
impression 64
形象、影响和留下印象
1 Using visual aids: general principles 64
利用视觉辅助：一般规则
2 Talking about the content of visual aids 66
谈视觉辅助的内容
3 Describing change 70
描述变化
Unit 8 The middle of the presentation 76
演讲或展示中
1 Holding the audience’s attention 76
抓住受众的注意力
2 Structure (2) The main body 78
结构：（2）主体
3 Listing information 78
列出信息
4 Linking ideas 80
连接观点
5 Sequencing 82
排序
Unit 9 The end is near … this is the end 87
接近尾声……结束
1 Structure (3) The end 87
结构：（3）结尾
2 Summarizing and concluding 88
总结陈词
3 Questions and discussion 89
问题和讨论
Module 4 Meetings
会议
Unit 10 Making meetings effective 97
高效会议
1 What makes a good meeting? 97
成就一次好的会议的因素有哪些？
2 Chairing a meeting 98
主持会议
3 Establishing the purpose of a meeting 99
确定会议目标
Unit 11 Sorry to interrupt， but … 103
报歉，打断一下
1 The structure of decision making 103
决议步骤
2 Stating and asking for opinion 105
陈述和询问意见
3 Interrupting and handling interruptions 107
打断和处理打断
Unit 12 What do you mean by … ? 113
你的意思是……
1 Asking for and giving clarification 113
要求说明和给予说明
2 Delaying decisions 114
推迟决议
3 Ending the meeting 116
结束会议
Module 5 Negotiations
谈判
Unit 13 Know what you want 124
知道自己想要什么
1 Types of negotiation 124
谈判的类型
2 Preparation for a negotiation 125
为谈判做准备
3 Making an opening statement 127
做公开陈述
Unit 14 Getting what you can 132
获取你能得到的
1 Bargaining and making concessions 132
讨价还价和让步
2 Accepting and confirming 135
接受和确认
3 Summarizing and looking ahead 137
总结和展望
Unit 15 Not getting what you don’t want 142
不获取你不想要的
1 Types of negotiator 142
谈判者的类型
2 Dealing with conflict 144
处理冲突
3 Rejecting 146
拒绝
4 Ending the negotiation 149
结束谈判
资料卡
File cards 1A to 19A 154
File cards 1B to 19B 162
File cards 20 to 33 171
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