?All new: The Future of Communication gives a glimpse into fascinating technologies that are beginning to reshape business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition.
?Nearly 70 new or substantially revised figures; the Eighth Edition has many annotated model documents, many examples of mobile communication in business communication, and many examples of social media.
?Half the chapters have new Communication Matters insights from respected business professionals that highlight the principles covered in the chapter.
?Revised annotations in model document before/after pairs make it easier for students to see the specifc changes made to transform inefective messages into efective ones.
?Many new questions and student activities; one-third of the communication cases are new.
?Learning Objectives: Check Your Progress has been converted to quick-to-read bulleted lists for easier study and review.
Solving Teaching and Learning Challenges
Communication is the most valuable skill that graduates can bring into the workforce, but it is one of the most challenging to teach. Business Communication Essentials blendsthe timeless fundamentals of communication with contemporary techniques and an emphasis on business English improvement. To help students succeed from their first day on the job, Business Communication Essentials presents the full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media.
Developing EmployabilitySkills
In addition to helping students develop a full range of communication skills, Business Communication Essentials will enhance a wide range of other skills that experts say are vital for success in the 21st-century workplace:
?Critical thinking. In many assignments and activities, students need to d